Instagram Automation via Rube MCP
Automate Instagram operations through Composio's Instagram toolkit via Rube MCP.
Toolkit docs: composio.dev/toolkits/instagram
Prerequisites
- •Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
- •Active Instagram connection via
RUBE_MANAGE_CONNECTIONSwith toolkitinstagram - •Always call
RUBE_SEARCH_TOOLSfirst to get current tool schemas - •Instagram Business or Creator account required (personal accounts not supported)
Setup
Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.
- •Verify Rube MCP is available by confirming
RUBE_SEARCH_TOOLSresponds - •Call
RUBE_MANAGE_CONNECTIONSwith toolkitinstagram - •If connection is not ACTIVE, follow the returned auth link to complete Instagram/Facebook OAuth
- •Confirm connection status shows ACTIVE before running any workflows
Core Workflows
1. Create a Single Image/Video Post
When to use: User wants to publish a single photo or video to Instagram
Tool sequence:
- •
INSTAGRAM_GET_USER_INFO- Get Instagram user ID [Prerequisite] - •
INSTAGRAM_CREATE_MEDIA_CONTAINER- Create a media container with the image/video URL [Required] - •
INSTAGRAM_GET_POST_STATUS- Check if the media container is ready [Optional] - •
INSTAGRAM_CREATE_POSTorINSTAGRAM_POST_IG_USER_MEDIA_PUBLISH- Publish the container [Required]
Key parameters:
- •
image_url: Public URL of the image to post - •
video_url: Public URL of the video to post - •
caption: Post caption text - •
ig_user_id: Instagram Business account user ID
Pitfalls:
- •Media URLs must be publicly accessible; private/authenticated URLs will fail
- •Video containers may take time to process; poll GET_POST_STATUS before publishing
- •Caption supports hashtags and mentions but has a 2200 character limit
- •Publishing a container that is not yet finished processing returns an error
2. Create a Carousel Post
When to use: User wants to publish multiple images/videos in a single carousel post
Tool sequence:
- •
INSTAGRAM_CREATE_MEDIA_CONTAINER- Create individual containers for each media item [Required, repeat per item] - •
INSTAGRAM_CREATE_CAROUSEL_CONTAINER- Create the carousel container referencing all media containers [Required] - •
INSTAGRAM_GET_POST_STATUS- Check carousel container readiness [Optional] - •
INSTAGRAM_POST_IG_USER_MEDIA_PUBLISH- Publish the carousel [Required]
Key parameters:
- •
children: Array of media container IDs for the carousel - •
caption: Carousel post caption - •
ig_user_id: Instagram Business account user ID
Pitfalls:
- •Carousels require 2-10 media items; fewer or more will fail
- •Each child container must be created individually before the carousel container
- •All child containers must be fully processed before creating the carousel
- •Mixed media (images + videos) is supported in carousels
3. Get Media and Insights
When to use: User wants to view their posts or analyze post performance
Tool sequence:
- •
INSTAGRAM_GET_IG_USER_MEDIAorINSTAGRAM_GET_USER_MEDIA- List user's media [Required] - •
INSTAGRAM_GET_IG_MEDIA- Get details for a specific post [Optional] - •
INSTAGRAM_GET_POST_INSIGHTSorINSTAGRAM_GET_IG_MEDIA_INSIGHTS- Get metrics for a post [Optional] - •
INSTAGRAM_GET_USER_INSIGHTS- Get account-level insights [Optional]
Key parameters:
- •
ig_user_id: Instagram Business account user ID - •
media_id: ID of the specific media post - •
metric: Metrics to retrieve (e.g., impressions, reach, engagement) - •
period: Time period for insights (e.g., day, week, lifetime)
Pitfalls:
- •Insights are only available for Business/Creator accounts
- •Some metrics require minimum follower counts
- •Insight data may have a delay of up to 48 hours
- •The
periodparameter must match the metric type
4. Check Publishing Limits
When to use: User wants to verify they can publish before attempting a post
Tool sequence:
- •
INSTAGRAM_GET_IG_USER_CONTENT_PUBLISHING_LIMIT- Check remaining publishing quota [Required]
Key parameters:
- •
ig_user_id: Instagram Business account user ID
Pitfalls:
- •Instagram enforces a 25 posts per 24-hour rolling window limit
- •Publishing limit resets on a rolling basis, not at midnight
- •Check limits before bulk posting operations to avoid failures
5. Get Media Comments and Children
When to use: User wants to view comments on a post or children of a carousel
Tool sequence:
- •
INSTAGRAM_GET_IG_MEDIA_COMMENTS- List comments on a media post [Required] - •
INSTAGRAM_GET_IG_MEDIA_CHILDREN- List children of a carousel post [Optional]
Key parameters:
- •
media_id: ID of the media post - •
ig_media_id: Alternative media ID parameter
Pitfalls:
- •Comments may be paginated; follow pagination cursors for complete results
- •Carousel children are returned as individual media objects
- •Comment moderation settings on the account affect what is returned
Common Patterns
ID Resolution
Instagram User ID:
1. Call INSTAGRAM_GET_USER_INFO 2. Extract ig_user_id from response 3. Use in all subsequent API calls
Media Container Status Check:
1. Call INSTAGRAM_CREATE_MEDIA_CONTAINER 2. Extract container_id from response 3. Poll INSTAGRAM_GET_POST_STATUS with container_id 4. Wait until status is 'FINISHED' before publishing
Two-Phase Publishing
- •Phase 1: Create media container(s) with content URLs
- •Phase 2: Publish the container after it finishes processing
- •Always check container status between phases for video content
- •For carousels, all children must complete Phase 1 before creating the carousel container
Known Pitfalls
Media URLs:
- •All image/video URLs must be publicly accessible HTTPS URLs
- •URLs behind authentication, CDN restrictions, or that require cookies will fail
- •Temporary URLs (pre-signed S3, etc.) may expire before processing completes
Rate Limits:
- •25 posts per 24-hour rolling window
- •API rate limits apply separately from publishing limits
- •Implement exponential backoff for 429 responses
Account Requirements:
- •Only Business or Creator Instagram accounts are supported
- •Personal accounts cannot use the Instagram Graph API
- •The account must be connected to a Facebook Page
Response Parsing:
- •Media IDs are numeric strings
- •Insights data may be nested under different response keys
- •Pagination uses cursor-based tokens
Quick Reference
| Task | Tool Slug | Key Params |
|---|---|---|
| Get user info | INSTAGRAM_GET_USER_INFO | (none) |
| Create media container | INSTAGRAM_CREATE_MEDIA_CONTAINER | image_url/video_url, caption |
| Create carousel | INSTAGRAM_CREATE_CAROUSEL_CONTAINER | children, caption |
| Publish post | INSTAGRAM_CREATE_POST | ig_user_id, creation_id |
| Publish media | INSTAGRAM_POST_IG_USER_MEDIA_PUBLISH | ig_user_id, creation_id |
| Check post status | INSTAGRAM_GET_POST_STATUS | ig_container_id |
| List user media | INSTAGRAM_GET_IG_USER_MEDIA | ig_user_id |
| Get media details | INSTAGRAM_GET_IG_MEDIA | ig_media_id |
| Get post insights | INSTAGRAM_GET_POST_INSIGHTS | media_id, metric |
| Get user insights | INSTAGRAM_GET_USER_INSIGHTS | ig_user_id, metric, period |
| Get publishing limit | INSTAGRAM_GET_IG_USER_CONTENT_PUBLISHING_LIMIT | ig_user_id |
| Get media comments | INSTAGRAM_GET_IG_MEDIA_COMMENTS | ig_media_id |
| Get carousel children | INSTAGRAM_GET_IG_MEDIA_CHILDREN | ig_media_id |
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