AgentSkillsCN

pricing-strategy

创建或更新定价策略文档。

SKILL.md
--- frontmatter
name: pricing-strategy
description: Create or update a pricing strategy document
argument-hint: [product or feature name] or [update path/to/pricing.md]

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

SignalModeConfidence
"update", "revise", "modify" in inputUPDATE100%
File path provided (@path/to/pricing.md)UPDATE100%
"create", "new", "draft" in inputCREATE100%
"find", "search", "list pricing"FIND100%
"the pricing", "our pricing strategy"UPDATE85%
Just product/feature nameCREATE60%

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new pricing strategy using template below.

UPDATE:

  1. •Read existing pricing doc (search if path not provided)
  2. •Preserve unchanged sections exactly
  3. •Update specific elements (price points, tiers, discounts)
  4. •Show diff summary: "Updated: [sections]. Unchanged: [sections]."
  5. •Note: Financial projections may need recalculation

FIND:

  1. •Search paths below for pricing documents
  2. •Present results: title, product, path, date
  3. •Ask: "Update one of these, or create new?"

Search Locations for Pricing Strategy

  • •pricing/
  • •strategy/
  • •gtm/
  • •business/

Create a complete Pricing Strategy for the specified product or feature.

V2V Phase

Phase 2: Strategic Decisions - Pricing is a critical commercial decision that must be made before commitment.

Prerequisites: Phase 1 complete (market analysis, competitive landscape), Value proposition clear Outputs used by: Phase 3 (GTM strategy, sales enablement), Business case

Output Structure

Generate a comprehensive pricing strategy with the following sections:

1. Executive Summary

  • •Pricing model recommendation
  • •Price point summary
  • •Expected revenue impact
  • •Competitive positioning
  • •Implementation timeline

2. Market & Competitive Analysis

  • •Market pricing trends
  • •Competitive pricing landscape
  • •Price sensitivity analysis
  • •Willingness to pay research

3. Value Proposition Alignment

  • •Core value delivered
  • •Value quantification
  • •Value-based pricing rationale
  • •Price-to-value ratio

4. Pricing Model Selection

Model Options Considered

ModelProsConsFit
Per user[Pros][Cons]High/Med/Low
Per usage[Pros][Cons]High/Med/Low
Flat rate[Pros][Cons]High/Med/Low
Tiered[Pros][Cons]High/Med/Low

Selected Model

  • •Model type
  • •Rationale
  • •Alignment with customer buying behavior

5. Price Points & Tiers

TierPriceTarget SegmentKey Features
[Tier 1]$X/mo[Segment][Features]
[Tier 2]$X/mo[Segment][Features]
[Tier 3]$X/mo[Segment][Features]

6. Packaging Strategy

  • •What's included in each tier
  • •Feature differentiation
  • •Upsell paths
  • •Add-on pricing

7. Discount Policy & Governance

Discount TypeMaximumApproval RequiredCriteria
Annual prepayX%[Level][Criteria]
VolumeX%[Level][Criteria]
CompetitiveX%[Level][Criteria]
StrategicX%[Level][Criteria]

8. Geographic/Segment Variations

Region/SegmentPrice AdjustmentRationale
[Region]+/- X%[Reason]

9. Competitive Comparison

CompetitorTheir PriceOur PricePositioning
[Competitor 1]$X$XPremium/Parity/Value

10. Financial Impact Analysis

ScenarioAssumptionsRevenue Impact
Conservative[Assumptions]$X
Base case[Assumptions]$X
Optimistic[Assumptions]$X

11. Implementation Plan

PhaseTimelineActivities
Preparation[Dates][Activities]
Rollout[Dates][Activities]
Optimization[Dates][Activities]

12. Monitoring & Adjustment Triggers

MetricThresholdAction
Win rate< X%[Action]
Deal size< $X avg[Action]
Churn> X%[Action]

Instructions

  1. •Ask about target segments and competitive context if not provided
  2. •Reference any market or financial documents provided via @file syntax
  3. •Ensure pricing aligns with value delivered
  4. •Include sensitivity analysis
  5. •Save as markdown file
  6. •Offer to create presentation version using /present