Document Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "revise", "modify" in input | UPDATE | 100% |
File path provided (@path/to/gtm.md) | UPDATE | 100% |
| "create", "new", "draft" in input | CREATE | 100% |
| "find", "search", "list GTM" | FIND | 100% |
| "the GTM", "our GTM strategy" | UPDATE | 85% |
| Just product/feature name | CREATE | 60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new GTM strategy using template below.
UPDATE:
- •Read existing GTM doc (search if path not provided)
- •Preserve unchanged sections exactly
- •Update specific sections (timeline, channels, budget)
- •Show diff summary: "Updated: [sections]. Unchanged: [sections]."
FIND:
- •Search paths below for GTM documents
- •Present results: title, product, launch date, path
- •Ask: "Update one of these, or create new?"
Search Locations for GTM Strategy
- •
gtm/ - •
marketing/ - •
launch/ - •
strategy/
Create a comprehensive Go-to-Market (GTM) Strategy for the specified product or feature.
V2V Phase
Phase 3: Strategic Commitments - GTM strategy is a critical commitment that follows Phase 2 decisions.
Prerequisites: Phase 2 complete (positioning, pricing, business case) Outputs used by: Phase 4 (campaigns, sales enablement, launch)
Output Structure
Generate a complete GTM strategy with the following sections:
1. Executive Summary
- •Product/feature overview
- •Target market
- •Positioning summary
- •Launch timeline
- •Key success metrics
2. Market Analysis & Segmentation
- •Total addressable market
- •Market segments
- •Segment prioritization
- •Market trends affecting GTM
3. Target Customer Profiles
Ideal Customer Profile (ICP)
- •Company characteristics
- •Industry verticals
- •Company size
- •Technology environment
- •Buying triggers
Buyer Personas
For each persona:
- •Role and responsibilities
- •Goals and challenges
- •Decision criteria
- •Information sources
- •Objections
4. Positioning & Messaging Framework
Positioning Statement
For [target customer] who [need], [product] is a [category] that [key benefit]. Unlike [competitors], we [differentiator].
Key Messages
| Audience | Primary Message | Supporting Points |
|---|---|---|
| [Persona 1] | [Message] | [Points] |
| [Persona 2] | [Message] | [Points] |
Value Proposition
- •Functional value
- •Emotional value
- •Economic value
5. Competitive Differentiation
- •Key competitors
- •Differentiation strategy
- •Win themes
- •Competitive responses
6. Pricing & Packaging Strategy
- •Pricing model
- •Price points
- •Packaging tiers
- •Competitive pricing comparison
- •Discount policy
7. Sales Strategy & Motion
- •Sales model (self-serve, sales-assisted, enterprise)
- •Sales process
- •Deal qualification criteria
- •Sales cycle expectations
- •Territory/segment strategy
8. Marketing Strategy & Channels
| Channel | Purpose | Tactics | Budget | Metrics |
|---|---|---|---|---|
| [Channel] | [Goal] | [Tactics] | $X | [KPIs] |
9. Partner/Channel Strategy
- •Partner types
- •Partner value proposition
- •Partner program structure
- •Channel economics
10. Launch Plan with Timeline
| Phase | Dates | Activities | Owner |
|---|---|---|---|
| Pre-launch | [Dates] | [Activities] | [Owner] |
| Launch | [Dates] | [Activities] | [Owner] |
| Post-launch | [Dates] | [Activities] | [Owner] |
11. Sales Enablement Plan
- •Training requirements
- •Sales tools needed
- •Collateral requirements
- •Demo/trial strategy
12. Success Metrics & KPIs
| Metric | Target | Timeframe | Owner |
|---|---|---|---|
| [Awareness metric] | [Target] | [When] | [Owner] |
| [Acquisition metric] | [Target] | [When] | [Owner] |
| [Revenue metric] | [Target] | [When] | [Owner] |
13. Budget & Resources
| Category | Investment | Timeline |
|---|---|---|
| Marketing | $X | [When] |
| Sales | $X | [When] |
| Enablement | $X | [When] |
| Total | $X |
Instructions
- •Ask about launch timeline if not specified
- •Reference any market or competitive documents provided via @file syntax
- •Ensure positioning is differentiated and defensible
- •Include clear metrics for each phase
- •Save as markdown file
- •Offer to create presentation version using /present