Document Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "refresh", "revise" in input | UPDATE | 100% |
File path provided (@path/to/competitive.md) | UPDATE | 100% |
| "create", "new", "draft" in input | CREATE | 100% |
| "find", "search", "list landscapes" | FIND | 100% |
| "the competitive landscape", "our competitive analysis" | UPDATE | 85% |
| Just market/product area | CREATE | 60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new competitive landscape using template below.
UPDATE:
- •Read existing landscape (search if path not provided)
- •Preserve structure and historical data
- •Update competitor profiles, pricing, or feature comparisons
- •Add new competitors if discovered
- •Show diff summary: "Updated: [competitors]. Added: [new]. Unchanged: [others]."
FIND:
- •Search paths below for competitive documents
- •Present results: market, date, path
- •Ask: "Update one of these, or create new?"
Search Locations for Competitive Landscape
- •
competitive/ - •
market/ - •
research/ - •
strategy/
Create a comprehensive Competitive Landscape Analysis for the specified market or product area.
V2V Phase
Phase 1: Strategic Foundation - Competitive understanding is essential before making strategic bets.
Prerequisites: Market definition established Outputs used by: Phase 2 (positioning, pricing), Phase 3 (differentiation in GTM)
Output Structure
Generate a complete competitive analysis with the following sections:
1. Executive Summary
- •Market overview
- •Key competitors identified
- •Our competitive position
- •Strategic recommendations
- •Priority actions
2. Market Overview
- •Market definition
- •Market size and growth
- •Key trends
- •Market dynamics
- •Regulatory factors
3. Competitor Profiles
For each major competitor:
[Competitor Name]
- •Overview: Company background, size, funding
- •Product: Key offerings, recent releases
- •Positioning: How they position themselves
- •Target Market: Who they sell to
- •Pricing: Pricing model and points
- •Strengths: Key advantages
- •Weaknesses: Key vulnerabilities
- •Strategy: Where they're headed
- •Threat Level: High/Medium/Low
4. Feature Comparison Matrix
| Feature | Us | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| [Feature 1] | ✓/✗/◐ | ✓/✗/◐ | ✓/✗/◐ | ✓/✗/◐ |
| [Feature 2] | ✓/✗/◐ | ✓/✗/◐ | ✓/✗/◐ | ✓/✗/◐ |
Legend: ✓ = Strong, ◐ = Partial, ✗ = Missing
5. Pricing Comparison
| Competitor | Model | Entry Price | Mid-Tier | Enterprise |
|---|---|---|---|---|
| Us | [Model] | $X | $X | $X |
| [Competitor A] | [Model] | $X | $X | $X |
6. Positioning Comparison
| Competitor | Primary Message | Target Buyer | Key Differentiator |
|---|---|---|---|
| Us | [Message] | [Buyer] | [Differentiator] |
| [Competitor A] | [Message] | [Buyer] | [Differentiator] |
7. Strengths & Weaknesses Analysis
Our Strengths vs. Competition
| Strength | Against Whom | How to Leverage |
|---|---|---|
| [Strength] | [Competitors] | [Action] |
Our Weaknesses vs. Competition
| Weakness | Against Whom | How to Address |
|---|---|---|
| [Weakness] | [Competitors] | [Action] |
8. Market Share Analysis
| Player | Est. Market Share | Trend | Notes |
|---|---|---|---|
| [Company] | X% | ↑/↓/→ | [Notes] |
9. Competitive Trends
- •Emerging competitors
- •Technology shifts
- •Go-to-market changes
- •Consolidation activity
- •Pricing pressure
10. Win/Loss Patterns
| Competitor | Win Rate | Common Win Reasons | Common Loss Reasons |
|---|---|---|---|
| [Competitor] | X% | [Reasons] | [Reasons] |
11. Strategic Recommendations
- •[Recommendation 1]
- •[Recommendation 2]
- •[Recommendation 3]
12. Battle Cards Summary
For each key competitor, one-page battle card with:
- •Positioning against them
- •Key talking points
- •Objection handling
- •Proof points to use
Instructions
- •Ask about specific competitors to focus on if not specified
- •Use WebSearch for current competitive intelligence
- •Reference any existing competitive documents provided via @file syntax
- •Provide actionable recommendations
- •Save as markdown file
- •Offer to create presentation version using /present