Competitive Intelligence Skill

The Competitive Intelligence skill provides deep visibility into competitor activities, enabling data-driven strategic decisions. It monitors pricing, advertising, product launches, and market positioning in real-time.

Core Capabilities

1. Competitor Price Monitoring

•Real-time price tracking
•Historical price trend analysis
•Price change alerts
•Buy Box monitoring
•Promotion/deal detection

2. Advertising Intelligence

•Competitor ad spend estimation
•Keyword overlap analysis
•Sponsored Products tracking
•Sponsored Brands monitoring
•Share of Voice calculation

3. Market Share Analysis

•Category market share estimation
•Trend direction (growing/declining)
•Revenue estimation per competitor
•Rank tracking over time

4. Product Launch Detection

•New ASIN alerts
•Variation tracking
•Bundle detection
•Category expansion monitoring

5. Review & Rating Intelligence

•Review velocity tracking
•Sentiment analysis
•Common complaints identification
•Rating trend analysis

Intelligence Reports

Competitor Snapshot

json

{
  "action": "competitor_snapshot",
  "competitor_brand": "RivalBrand",
  "category": "Electronics > Headphones"
}

Response:

json

{
  "competitor_profile": {
    "brand": "RivalBrand",
    "category": "Electronics > Headphones",
    "analysis_date": "2026-02-05",
    
    "market_position": {
      "estimated_market_share": 18.5,
      "share_trend": "growing",
      "share_change_30d": "+1.2pp",
      "category_rank": 2
    },
    
    "product_portfolio": {
      "total_asins": 24,
      "new_last_90d": 3,
      "discontinued_last_90d": 1,
      "top_seller": {
        "asin": "B0RIVAL001",
        "title": "RivalBrand Pro Headphones",
        "bsr": 45,
        "estimated_monthly_revenue": 285000
      }
    },
    
    "pricing_strategy": {
      "average_price": 79.99,
      "price_range": {"min": 29.99, "max": 199.99},
      "pricing_position": "mid-market",
      "promotion_frequency": "weekly",
      "current_deals": [
        {"asin": "B0RIVAL002", "discount": "20%", "ends": "2026-02-07"}
      ]
    },
    
    "advertising_activity": {
      "estimated_monthly_spend": 45000,
      "spend_trend": "increasing",
      "primary_ad_types": ["Sponsored Products", "Sponsored Brands"],
      "share_of_voice": {
        "organic": 15.2,
        "paid": 22.8,
        "combined": 19.0
      },
      "top_targeted_keywords": [
        "wireless headphones",
        "noise cancelling headphones",
        "bluetooth headphones"
      ]
    },
    
    "customer_perception": {
      "average_rating": 4.3,
      "total_reviews": 12500,
      "review_velocity": 850,
      "sentiment_breakdown": {
        "positive": 78,
        "neutral": 12,
        "negative": 10
      },
      "common_complaints": [
        "Battery life shorter than advertised",
        "Uncomfortable after 2 hours",
        "Bluetooth connectivity issues"
      ],
      "common_praise": [
        "Great sound quality",
        "Good value for money",
        "Stylish design"
      ]
    }
  }
}

Share of Voice Report

json

{
  "action": "share_of_voice",
  "keywords": ["wireless headphones", "bluetooth headphones", "noise cancelling"],
  "competitors": ["RivalBrand", "CompetitorX", "BrandY"]
}

Response:

json

{
  "share_of_voice": {
    "analysis_period": "Last 7 days",
    "keywords_analyzed": 3,
    
    "overall_sov": {
      "your_brand": 12.5,
      "RivalBrand": 22.8,
      "CompetitorX": 18.2,
      "BrandY": 15.1,
      "others": 31.4
    },
    
    "by_keyword": [
      {
        "keyword": "wireless headphones",
        "search_volume": 450000,
        "your_position": {"organic": 8, "paid": 3},
        "sov": {
          "your_brand": {"organic": 8.2, "paid": 15.5},
          "RivalBrand": {"organic": 12.1, "paid": 25.0}
        }
      }
    ],
    
    "opportunities": [
      {
        "keyword": "noise cancelling headphones",
        "gap": "CompetitorX dominates paid (30% SOV), you have 5%",
        "recommendation": "Increase bids on this high-value keyword",
        "estimated_cost_to_compete": 2500
      }
    ],
    
    "threats": [
      {
        "keyword": "wireless headphones",
        "threat": "RivalBrand increased paid SOV by 8pp this week",
        "your_impact": "Your CTR dropped 12%",
        "recommendation": "Defensive bid increase or differentiate messaging"
      }
    ]
  }
}

Price War Detection

json

{
  "action": "detect_price_changes",
  "category": "Electronics > Headphones",
  "threshold_pct": 10
}

Response:

json

{
  "price_alerts": {
    "period": "Last 24 hours",
    "significant_changes": [
      {
        "competitor": "RivalBrand",
        "asin": "B0RIVAL001",
        "product": "RivalBrand Pro Headphones",
        "old_price": 99.99,
        "new_price": 79.99,
        "change_pct": -20,
        "change_type": "price_drop",
        "likely_reason": "Clearing inventory or price war initiation",
        "your_comparable_asin": "B0YOUR001",
        "your_current_price": 89.99,
        "recommendation": "Monitor for 48h. If sustained, consider matching to $84.99"
      }
    ],
    
    "market_trend": {
      "direction": "deflationary",
      "avg_price_change_7d": -3.2,
      "competitors_with_drops": 4,
      "competitors_with_increases": 1
    },
    
    "strategic_options": [
      {"option": "Match price", "impact": "Maintain share, reduce margin 11%"},
      {"option": "Hold price", "impact": "Risk 8-12% volume loss"},
      {"option": "Value differentiation", "impact": "Emphasize unique features in ads"}
    ]
  }
}

Alert System

Configurable Alerts

json

{
  "alerts": [
    {
      "type": "price_drop",
      "competitor": "RivalBrand",
      "threshold": 15,
      "channel": "slack",
      "urgency": "high"
    },
    {
      "type": "new_product",
      "category": "Electronics > Headphones",
      "channel": "email",
      "urgency": "medium"
    },
    {
      "type": "sov_loss",
      "keyword": "wireless headphones",
      "threshold": 5,
      "channel": "sms",
      "urgency": "high"
    }
  ]
}

Integration Points

Consumes from:

•Amazon Product Advertising API
•Keepa / CamelCamelCamel (price history)
•Web scraping services
•market-researcher: Deep research queries

Feeds to:

•campaign-strategist: Competitive positioning
•executive-reporter: Competitive landscape section
•simulation-lab: Competitive scenarios
•evolution-engine: Competitive fitness factors

Files

code

.agent/skills/competitive-intelligence/
├── SKILL.md
├── scripts/
│   ├── price_tracker.py
│   ├── sov_calculator.py
│   ├── review_analyzer.py
│   └── alert_dispatcher.py
└── resources/
    └── competitor_registry.json

Know your enemy, know yourself - this skill ensures you're never surprised by competitor moves.