Campaign Strategist Skill

The Campaign Strategist is your AI advertising director. It doesn't just optimize existing campaigns - it designs comprehensive campaign architectures and strategic plans aligned with business objectives.

Core Capabilities

1. Campaign Architecture Design

•Full account structure planning
•Campaign type recommendations
•Segmentation strategy
•Keyword grouping logic
•Budget hierarchy design

2. Product Launch Planning

•Pre-launch checklist
•Launch phase strategy (0-30-60-90 days)
•Budget ramp plans
•Success metrics definition
•Pivot triggers

3. Seasonal Strategy

•Q4 / Prime Day preparation
•Pre-event budget planning
•Peak period bid strategies
•Post-season optimization
•Year-round calendar

4. Portfolio Strategy

•Multi-product coordination
•Cross-sell / upsell campaigns
•Brand portfolio balance
•Cannibalization prevention
•Portfolio-level budgeting

5. Goal-Based Planning

•Objective to tactics translation
•KPI target setting
•Milestone planning
•Strategy adjustment triggers

Strategic Planning

New Product Launch Strategy

json

{
  "action": "plan_product_launch",
  "asin": "B0NEWPROD001",
  "product_type": "Wireless Earbuds",
  "price_point": 49.99,
  "launch_date": "2026-03-01",
  "budget_available": 10000
}

Response:

json

{
  "launch_strategy": {
    "product": "B0NEWPROD001",
    "launch_date": "2026-03-01",
    "strategy_name": "Aggressive Market Entry",
    
    "pre_launch": {
      "duration": "14 days before",
      "checklist": [
        {"task": "Listing optimization complete", "owner": "amazon-listing-optimizer"},
        {"task": "Main image A/B test running", "status": "pending"},
        {"task": "Backend keywords optimized", "owner": "amazon-listing-optimizer"},
        {"task": "Initial review generation plan", "status": "pending"},
        {"task": "Competitor price positioning confirmed", "owner": "competitive-intelligence"}
      ]
    },
    
    "phase_1_launch": {
      "duration": "Days 1-14",
      "objective": "Velocity & Reviews",
      "budget": 3500,
      "strategy": {
        "campaign_types": ["SP Auto", "SP Manual Exact", "SB Video"],
        "bid_strategy": "Aggressive (+40% above suggested)",
        "targeting": "High-intent exact match keywords only",
        "dayparting": "All hours initially for data collection"
      },
      "success_metrics": {
        "daily_sales_target": 20,
        "review_target": 10,
        "acos_tolerance": 50
      },
      "tactics": [
        "Run Auto campaign for keyword discovery",
        "Launch Brand Video ad for visibility",
        "Target competitor ASINs"
      ]
    },
    
    "phase_2_optimize": {
      "duration": "Days 15-30",
      "objective": "Efficiency & Ranking",
      "budget": 3500,
      "strategy": {
        "campaign_evolution": "Graduate top keywords from Auto to Manual",
        "bid_strategy": "Data-driven adjustment",
        "new_campaigns": ["SP Product Targeting", "SB Headline"],
        "negative_keywords": "Apply learnings from Phase 1"
      },
      "success_metrics": {
        "organic_rank_improvement": "Top 50 for 3+ keywords",
        "acos_target": 35,
        "daily_sales_target": 30
      }
    },
    
    "phase_3_scale": {
      "duration": "Days 31-60",
      "objective": "Profitable Growth",
      "budget": 3000,
      "strategy": {
        "campaign_expansion": "Add broad match exploratory campaigns",
        "bid_strategy": "ROAS-optimized bidding",
        "budget_shift": "Move budget to proven performers"
      },
      "success_metrics": {
        "organic_rank": "Page 1 for main keywords",
        "acos_target": 25,
        "break_even_status": "Profitable"
      }
    },
    
    "pivot_triggers": [
      {
        "condition": "ACoS > 60% after Day 14",
        "action": "Pause low performers, review listing competitiveness"
      },
      {
        "condition": "Sales < 50% of target after Day 7",
        "action": "Check listing, increase bids 20%, review pricing"
      },
      {
        "condition": "CTR < 0.3%",
        "action": "Urgent main image review - likely visual issue"
      }
    ],
    
    "campaign_structure": {
      "campaigns": [
        {"name": "[Launch] Earbuds - Auto Discovery", "type": "SP Auto", "budget": 30},
        {"name": "[Launch] Earbuds - Exact High Intent", "type": "SP Manual", "budget": 50},
        {"name": "[Launch] Earbuds - Competitor ASIN", "type": "SP Product", "budget": 20},
        {"name": "[Brand] Earbuds - Video Ad", "type": "SB Video", "budget": 25}
      ]
    }
  }
}

Campaign Architecture Audit

json

{
  "action": "audit_campaign_architecture",
  "account_id": "ACC_123"
}

Response:

json

{
  "architecture_audit": {
    "account_id": "ACC_123",
    
    "current_state": {
      "total_campaigns": 45,
      "campaign_types": {
        "SP_Auto": 15,
        "SP_Manual": 22,
        "SB": 5,
        "SD": 3
      },
      "structure_score": 62,
      "grade": "C+"
    },
    
    "issues_identified": [
      {
        "issue": "Keyword Cannibalization",
        "severity": "high",
        "details": "Same keyword targets in 3+ campaigns competing against each other",
        "affected_keywords": ["wireless earbuds", "bluetooth earbuds"],
        "impact": "Wasted spend, inflated CPCs",
        "recommendation": "Consolidate to single campaign per keyword"
      },
      {
        "issue": "Missing Campaign Types",
        "severity": "medium",
        "details": "No Sponsored Brands Video campaigns",
        "impact": "Missing high-engagement placement opportunity",
        "recommendation": "Add 2-3 SB Video campaigns for top products"
      },
      {
        "issue": "Poor Naming Convention",
        "severity": "low",
        "details": "Inconsistent naming makes analysis difficult",
        "example": "Campaign names: 'test123', 'new campaign', 'asdf'",
        "recommendation": "Implement naming: [Type] [Product] [Strategy] [Match]"
      }
    ],
    
    "recommended_structure": {
      "naming_convention": "[Type]_[Product]_[Strategy]_[Match/Target]",
      "examples": [
        "SP_Earbuds_Brand_Exact",
        "SP_Earbuds_Competitor_ASIN",
        "SB_Earbuds_Video_Category"
      ],
      "ideal_campaign_count": 35,
      "consolidation_savings": "$450/month estimated"
    }
  }
}

Prime Day Strategy

json

{
  "action": "plan_prime_day",
  "prime_day_dates": ["2026-07-15", "2026-07-16"],
  "budget_available": 25000
}

Response:

json

{
  "prime_day_strategy": {
    "event": "Prime Day 2026",
    "dates": "July 15-16, 2026",
    
    "pre_event": {
      "period": "July 1-14",
      "objectives": ["Build momentum", "Improve organic rank", "Stockpile reviews"],
      "budget_allocation": 5000,
      "tactics": [
        "Increase bids 15% on top performers",
        "Launch deal-specific campaigns",
        "Ramp up brand awareness ads"
      ]
    },
    
    "event_days": {
      "period": "July 15-16",
      "budget_allocation": 15000,
      "hourly_strategy": {
        "00:00-06:00": "Standard bids (low competition)",
        "06:00-12:00": "Aggressive bids (+50%)",
        "12:00-18:00": "Maximum bids (+80%)",
        "18:00-24:00": "Aggressive bids (+50%)"
      },
      "deal_support": [
        "Create specific campaigns for each deal ASIN",
        "Activate Sponsored Display retargeting",
        "Maximum budget on brand defense"
      ]
    },
    
    "post_event": {
      "period": "July 17-24",
      "budget_allocation": 5000,
      "objectives": ["Capture deal-miss shoppers", "Maintain rank gains"],
      "tactics": [
        "Retarget cart abandoners",
        "Maintain elevated bids for 3 days",
        "Gradual return to normal by Day 7"
      ]
    }
  }
}

Integration Points

Consumes from:

•competitive-intelligence: Market landscape
•financial-analyst: Budget constraints and profitability
•memory-palace: Historical campaign performance
•simulation-lab: Scenario projections

Feeds to:

•grok-admaster-operator: Campaign creation commands
•executive-reporter: Strategy summaries
•orchestrator-maestro: Multi-step execution plans

Files

code

.agent/skills/campaign-strategist/
├── SKILL.md
├── scripts/
│   ├── architecture_designer.py
│   ├── launch_planner.py
│   ├── seasonal_strategist.py
│   └── portfolio_optimizer.py
└── templates/
    ├── launch_templates.json
    └── prime_day_playbook.json

This skill elevates Optimus Pryme from a campaign optimizer to a strategic advertising partner.