SEO Strategy
Objective
Rank Hedge Edge in the top 3 organic positions for 20+ high-intent prop-firm hedging keywords within 12 months, driving 5,000+ monthly organic visitors with a 4%+ visitor-to-trial conversion rate. Build topical authority around "prop firm hedging" and "funded account risk management" through strategic content production and technical excellence.
When to Use This Skill
- •Monthly SEO review cycle keyword ranking assessment, content gap analysis, technical audit.
- •A new content piece is planned generate an SEO-optimised brief for Content Engine Agent.
- •Search Console shows a ranking drop for a target keyword diagnose and remediate.
- •A new product feature launches create/update landing page with optimised copy.
- •Competitor analysis reveals a content gap or backlink opportunity.
- •Quarterly technical SEO audit is due.
- •Google algorithm update impacts rankings assess and respond.
Input Specification
| Field | Type | Required | Description |
|---|---|---|---|
| task_type | enum | Yes | keyword_research, content_brief, on_page_audit, echnical_audit, acklink_analysis, |
| ank_tracking, competitor_analysis | |||
| target_keywords | string[] | No | Specific keywords to analyse (required for content_brief and on_page_audit) |
| target_url | URL | No | Specific page to audit (required for on_page_audit and echnical_audit) |
| competitor_domains | string[] | No | Competitor sites to analyse (default: propfirmhedge.com, hedgebuddy.io, myfxbook.com, ftmo.com/blog) |
| content_type | enum | No | log_post, landing_page, guide, comparison, glossary for content briefs |
| priority | enum | No | high, medium, low default: medium |
Step-by-Step Process
1. Keyword Research & Mapping
Seed Keyword Clusters
Cluster 1 Core Product (highest intent):
| Keyword | Est. Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| prop firm hedging tool | 320 | Medium | Transactional |
| hedge funded accounts | 210 | Low | Transactional |
| multi account hedge EA | 170 | Low | Transactional |
| drawdown protection software | 140 | Low | Transactional |
| automated hedging MT5 | 110 | Low | Transactional |
| prop firm risk management tool | 260 | Medium | Transactional |
| hedge EA for FTMO | 90 | Low | Transactional |
Cluster 2 Problem-aware (educational):
| Keyword | Est. Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| how to hedge prop firm accounts | 480 | Medium | Informational |
| prop firm challenge drawdown rules | 720 | Medium | Informational |
| why prop firm challenges fail | 590 | Low | Informational |
| how to manage multiple funded accounts | 430 | Medium | Informational |
| prop firm correlated exposure risk | 150 | Low | Informational |
| FTMO drawdown calculator | 1,200 | High | Informational |
Cluster 3 Comparison/alternative (competitive):
| Keyword | Est. Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| best prop firm tools 2026 | 880 | High | Commercial |
| FTMO vs The5ers hedging rules | 340 | Medium | Commercial |
| prop firm hedging allowed | 510 | Medium | Informational |
| copy trading vs hedging for prop firms | 220 | Low | Commercial |
Cluster 4 Broker/IB (partnership leverage):
| Keyword | Est. Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| vantage markets prop firm | 290 | Medium | Commercial |
| blackbull markets funded accounts | 240 | Medium | Commercial |
| best broker for prop firm hedging | 360 | Medium | Commercial |
- •Map each keyword cluster to a target page (landing page, blog post, or guide).
- •Identify keyword cannibalisation ensure no two pages target the same primary keyword.
2. Content Brief Generation (for Content Engine Agent)
For each target keyword, produce a structured brief:
`
Content Brief: [Primary Keyword]
- •Target keyword: [primary] + [3-5 secondary keywords]
- •Search intent: [informational / transactional / commercial]
- •Content type: [blog / guide / landing page / comparison]
- •Target word count: [1,200-2,500 words depending on type]
- •Title tag: [50-60 chars, keyword-front-loaded]
- •Meta description: [150-160 chars, includes CTA]
- •H1: [Matches title tag or close variant]
- •Required H2 sections: [List of subheadings covering subtopics]
- •Internal links: [2-3 links to other Hedge Edge pages]
- •External links: [1-2 authoritative references prop firm sites, broker docs]
- •CTA placement: [After intro, mid-content, conclusion trial signup]
- •Competitor content to beat: [Top 3 ranking URLs + word count + content gaps]
- •Unique angle: [What Hedge Edge can say that competitors cannot first-hand product integration, real user data, prop-firm-specific hedging mechanics] `
3. On-Page Optimization
For each target page, audit and optimise:
- •Title tag: Primary keyword within first 30 characters. Max 60 chars. Include brand: "| Hedge Edge".
- •Meta description: Action-oriented, includes primary keyword, ends with CTA. Max 160 chars.
- •URL structure: Short, keyword-rich, lowercase, hyphens only. E.g., /prop-firm-hedging-tool.
- •H1: One per page, matches or closely mirrors title tag.
- •Header hierarchy: Logical H2 H3 nesting. Every H2 targets a secondary keyword or subtopic.
- •Content quality: Minimum 1,200 words for blog posts, 800 for landing pages. Answer the search intent completely.
- •Internal linking: Every page links to at least 2 other Hedge Edge pages. Use descriptive anchor text (not "click here").
- •Image optimization: Alt text includes keywords where natural. WebP format. Compressed < 100KB.
- •Schema markup:
- •SoftwareApplication schema on product/landing pages.
- •FAQPage schema on guides with Q&A sections.
- •Article schema on blog posts with datePublished and uthor.
- •Organization schema site-wide with London address.
- •CTA integration: Non-intrusive trial signup CTA after introduction, within content (contextual), and at conclusion.
4. Technical SEO Audit (Quarterly)
Check via Google Search Console (SEARCH_CONSOLE_KEY) and Lighthouse:
- •Indexing: All target pages indexed. No important pages blocked by robots.txt or noindex.
- •Sitemap: XML sitemap at /sitemap.xml includes all target pages, excludes utility pages. Submitted to Search Console.
- •Robots.txt: Allows Googlebot full access to content pages. Blocks admin, API, and auth routes.
- •Canonical tags: Every page has a self-referencing canonical. No duplicate content issues.
- •Core Web Vitals:
- •LCP < 2.5s (Vercel edge hosting should achieve < 1.5s).
- •FID < 100ms.
- •CLS < 0.1.
- •Mobile usability: No mobile usability errors in Search Console. Responsive design passes on all breakpoints.
- •HTTPS: All pages served over HTTPS. No mixed content.
- •Structured data validation: Test all schema markup via Google Rich Results Test.
- •404 monitoring: No broken internal links. Redirect chains limited to 1 hop.
- •Page speed: Lighthouse Performance 90 on all target pages.
5. Backlink Strategy
- •Identify opportunities:
- •Prop-firm education blogs (FTMO blog, The5%ers blog, trading educator sites).
- •Forex/trading tool directories and comparison sites.
- •Trading community forums (ForexFactory, BabyPips, Reddit r/Forex, r/proptrading).
- •Broker partner content (Vantage/BlackBull blog leverage IB relationship).
- •Link-worthy assets to create (brief to Content Engine Agent):
- •"The Complete Guide to Prop Firm Hedging Rules (2026)" comprehensive, regularly updated.
- •"Prop Firm Challenge Failure Rate Study" original data from Hedge Edge user base (anonymised).
- •"Multi-Account Drawdown Calculator" interactive tool on hedge-edge.com.
- •Infographic: "The Anatomy of a Failed Prop Firm Challenge".
- •Outreach: Coordinate with Business Strategist Agent for partnership-based link opportunities.
- •Avoid: Paid link schemes, PBNs, low-quality directory submissions, reciprocal link farms.
6. Rank Tracking & Reporting (Monthly)
- •Pull ranking data from Google Search Console:
- •Impressions, clicks, CTR, average position for all target keywords.
- •Page-level performance which pages are gaining/losing.
- •Track month-over-month trends for top 30 target keywords.
- •Identify keywords in positions 4-10 (striking distance) prioritise for quick-win optimization.
- •Flag any keyword drops > 5 positions investigate (algorithm update, content decay, competitor gain).
- •Report format:
| Keyword | Current Rank | Prev Rank | Change | Impressions | Clicks | CTR | Target Page |
|---|---|---|---|---|---|---|---|
| prop firm hedging tool | 5 | 8 | +3 | 1,200 | 84 | 7.0% | /prop-firm-hedging-tool |
- •Calculate organic traffic contribution to overall trial signups (GA4 attribution).
- •Log report in Notion SEO dashboard via NOTION_API_KEY.
7. Competitor Monitoring
- •Monthly check of competitor ranking movements for shared keywords.
- •Identify new content published by competitors assess whether Hedge Edge needs to respond.
- •Monitor competitor backlink profiles for new link opportunities.
- •Track competitor domain authority trends.
Output Specification
| Output | Format | Destination |
|---|---|---|
| Keyword research | JSON [{ keyword, volume, difficulty, intent, target_page, current_rank }] | Notion SEO dashboard |
| Content brief | Markdown document | Content Engine Agent |
| On-page audit | JSON { url, title_tag, meta_desc, h1, word_count, schema, issues[], recommendations[] } | Notion + Vercel deployment (fixes) |
| Technical audit | JSON { indexing_status, sitemap_ok, cwv_scores, mobile_ok, https_ok, issues[] } | Notion + Vercel (fixes) |
| Rank tracking report | JSON [{ keyword, rank, prev_rank, change, impressions, clicks, ctr }] | Notion + Google Sheets |
| Backlink opportunities | JSON [{ domain, da, relevance, contact, approach }] | Business Strategist Agent |
API & Platform Requirements
| Platform | Variable | Operations Used |
|---|---|---|
| Google Search Console | SEARCH_CONSOLE_KEY | Keyword rankings, impressions, clicks, CTR, Core Web Vitals, indexing status |
| GA4 | GA4_MEASUREMENT_ID | Organic traffic analysis, conversion attribution, landing page behaviour |
| Vercel | VERCEL_TOKEN | Deploy on-page fixes, update meta tags, add schema markup |
| Notion | NOTION_API_KEY | SEO dashboard, content briefs, audit logs, rank tracking reports |
| Supabase | SUPABASE_URL, SUPABASE_KEY | Organic-originated trial events for conversion attribution |
| n8n | N8N_WEBHOOK_URL | Automate monthly rank tracking pulls, alert on ranking drops |
Quality Checks
- • Every target page has unique title tag, meta description, and H1 (no duplication)
- • No keyword cannibalisation each primary keyword maps to exactly one page
- • All content briefs include competitor analysis and unique angle
- • Technical audit runs quarterly with all issues resolved within 14 days
- • Core Web Vitals in "Good" range for all target pages
- • Sitemap is up-to-date and submitted to Search Console
- • Schema markup validates without errors in Rich Results Test
- • Rank tracking report is produced monthly and logged in Notion
- • Keywords in positions 4-10 are prioritised for quick-win optimization each month
- • No broken internal links (404 check runs weekly via n8n automation)
- • Backlink acquisition uses only white-hat methods
- • Content briefs are delivered to Content Engine Agent within 48h of keyword approval
- • Organic traffic month-over-month growth 10% (ramp phase)