newsletter-management

制作、分发并优化 Hedge Edge 的定期新闻通讯，以对冲经纪公司交易员为目标受众。管理邮件列表的健康度、投递成功率、内容策划、A/B 测试，以及订阅用户增长。新闻通讯是冷启动线索的主要漏斗前培养渠道，也是现有用户的重要留存触点。

SKILL.md

--- frontmatter

name: newsletter-management
description: |
  Produce, distribute, and optimise the Hedge Edge recurring newsletter targeting prop-firm
  traders. Manages list hygiene, deliverability, content curation, A/B testing, and subscriber
  growth. The newsletter is the primary top-of-funnel nurture channel for cold leads and the
  retention touchpoint for existing users.

Newsletter Management

Objective

Grow the Hedge Edge newsletter subscriber base to 2,000+ within 6 months while maintaining open rates above 40% and click-through rates above 7%. The newsletter educates prop-firm traders on hedging strategies, product updates, market conditions affecting funded accounts, and broker promotions converting readers into trial users and trial users into paid subscribers.

When to Use This Skill

•It is the scheduled newsletter send day (bi-weekly, every other Tuesday).
•The Content Engine Agent has produced new blog posts, guides, or video content that needs distribution.
•A major product update (MT4 connector, cTrader support, new pricing tier) requires announcement.
•Subscriber growth has stalled activate list-growth tactics (lead magnets, referral program).
•Deliverability metrics have degraded (open rate < 30%, bounce rate > 3%) run list hygiene.
•A seasonal or market event affects prop-firm traders (e.g., holiday trading hours, broker promotions, challenge rule changes at FTMO/TopStep).

Input Specification

Field	Type	Required	Description
edition_number	integer	Yes	Sequential newsletter edition (e.g., 24)
primary_topic	string	Yes	Main theme (e.g., "MT4 connector beta launch", "Surviving drawdown in volatile markets")
content_links	object[]	Yes	[{ title, url, type: "blog"
subscriber_segment	enum	No	ll, ctive_30d, rial_only, paid_only default: ll
sponsored_section	object	No	{ sponsor: "vantage"
growth_tactic	enum	No
one,
eferral_program, lead_magnet, cross_promo default:
one

Step-by-Step Process

1. Content Curation

•Pull latest content from Content Engine Agent output: blog posts, YouTube videos, trading guides, product changelogs.
•Select 3-5 pieces that align with the primary_topic.
•Write a 100-150 word editorial intro from the Hedge Edge team voice insightful, direct, empathetic to the prop-firm grind.
•
Structure the newsletter:
1. •Header: Hedge Edge logo + edition number + date.
2. •Editorial: 2-3 paragraphs on the primary topic e.g., "Why correlated exposure is the silent challenge killer."
3. •Featured content: Hero article/video with thumbnail and CTA.
4. •Quick links: 2-3 additional content pieces as bullet summaries.
5. •Product spotlight: Latest feature or upcoming release (e.g., "cTrader integration sign up for early access").
6. •Broker corner (optional): Vantage or BlackBull promotion if sponsored_section provided.
7. •Community highlight: Top Discord discussion of the week, user testimonial, or trading tip from the community.
8. •Footer: Social links, unsubscribe, compliance disclaimer, company address (London, UK).

2. Subject Line & Preview Text

•Generate 3 subject line variants (max 50 characters each) optimised for curiosity and prop-firm relevance.
•
Examples:
- •"The drawdown trap nobody talks about"
- •"MT4 hedging is here early access inside"
- •"How 5 funded accounts became 0 (and how to prevent it)"
•Write preview text (max 90 characters) that complements the subject line without repeating it.

3. List Preparation

•Pull subscriber list from Brevo/Mailchimp via EMAIL_API_KEY.
•Apply segment filter if subscriber_segment is not ll.
•
Run pre-send hygiene:
- •Remove hard bounces from previous sends.
- •Suppress users with 5+ consecutive non-opens (move to "re-engagement" segment do not delete).
- •Validate new subscribers added since last edition.
•Final count check: log total recipients vs. previous edition (flag if > 5% drop).

4. A/B Test Configuration

•Split: 15% List A (subject 1) / 15% List B (subject 2) / 70% Winner.
•Winner metric: Open rate after 3-hour test window.
•If neither variant achieves > 25% open rate in the test window, send subject 3 to the remaining 70%.

5. Technical Build & Send

•Build responsive HTML template (single-column, mobile-first, < 100KB).
•Upload to Brevo/Mailchimp via EMAIL_API_KEY.
•Schedule send: Tuesday 09:00 UTC (peak open window for UK/EU traders, morning for US East Coast).
•Tag edition in Notion marketing calendar via NOTION_API_KEY.

6. Growth Tactics (if enabled)

•
Referral program: Include shareable link with tracking "Share Hedge Edge with a trader friend, both get 1 month free."
- •Track referrals via Supabase eferrals table.
- •Fulfil rewards via Creem.io coupon code generation.
•
Lead magnet: Embed download CTA for gated content (e.g., "The Prop Firm Hedging Playbook free PDF").
- •Gate behind email capture for non-subscribers (served via Vercel landing page).
•Cross-promo: Coordinate with prop-firm educator newsletters for mutual shout-outs.

7. Post-Send Analysis (24h + 72h)

•
Pull metrics from email platform API:
- •Open rate, click rate, click-to-open rate (CTOR), unsubscribe rate, spam complaints.
- •Top-clicked links (identifies content resonance).
- •Device breakdown (mobile vs. desktop informs template decisions).
•Compare against rolling 6-edition average.
•Log in Notion retrospective and Google Sheets CRM.
•Update KPI dashboard: Topic-level CTR (which content themes drive the most engagement).

8. Deliverability Maintenance (Monthly)

•Check sender reputation via Brevo/Mailchimp deliverability tools.
•Review SPF, DKIM, and DMARC records for hedgeedgebusiness@gmail.com sending domain.
•Monitor blacklist status.
•Prune inactive subscribers (no opens in 90 days) send final re-engagement email before removal.

Output Specification

Output	Format	Destination
Newsletter HTML	.html file	Brevo/Mailchimp template library
Edition performance report	JSON { edition, subject_winner, open_rate, click_rate, ctor, unsub_rate, top_links[], device_split }	Google Sheets CRM + Notion
Subscriber growth report	JSON { total_subscribers, new_this_edition, churned, net_growth, referral_signups }	Supabase + Notion
Content resonance data	JSON { topic, ctr, click_count }[]	Content Engine Agent (for editorial calendar feedback)
Deliverability health	JSON { sender_score, blacklist_status, spf_ok, dkim_ok, dmarc_ok }	Notion + alert if degraded

API & Platform Requirements

Platform	Variable	Operations Used
Brevo / Mailchimp	EMAIL_API_KEY	Template upload, list management, campaign send, analytics pull
Supabase	SUPABASE_URL, SUPABASE_KEY	Subscriber data, referral tracking, event logging
n8n	N8N_WEBHOOK_URL	Automate list sync, trigger post-send analytics collection
Notion	NOTION_API_KEY	Marketing calendar, edition planning, retrospective logs
GA4	GA4_MEASUREMENT_ID	Track newsletter click-throughs to landing page behaviour
Creem.io	CREEM_API_KEY	Generate referral coupon codes, track newsletter-attributed conversions
Vercel	VERCEL_TOKEN	Host lead-magnet landing pages, newsletter archive pages