email-marketing

为 Hedge Edge 设计、搭建并优化自动化邮件序列与一次性营销活动。覆盖从欢迎入职、试用转化、功能教育，到流失用户再激活，以及 IB 经纪商推荐引导的全生命周期。所有邮件均面向对冲经纪公司交易员，并严格遵守英国营销法规——绝不承诺保本收益。

SKILL.md

--- frontmatter

name: email-marketing
description: |
  Design, build, and optimise automated email sequences and one-off campaigns for Hedge Edge.
  Covers the full lifecycle from welcome onboarding through trial conversion, feature education,
  re-engagement of churned users, and IB broker referral nudges. All emails target prop-firm
  traders and comply with UK marketing regulations  no guaranteed-return claims.

Email Marketing

Objective

Maximise email-driven revenue by nurturing Hedge Edge leads and users through targeted sequences that educate on automated hedging benefits, convert free/trial users to paid subscribers (-/mo), and reduce churn through ongoing value delivery all while maintaining inbox reputation (spam complaint rate < 0.1%, open rate > 35%).

When to Use This Skill

•A new user signs up via the Vercel landing page or Creem.io checkout trigger welcome sequence.
•A trial user has not converted after 7 days trigger conversion drip.
•A paid subscriber shows declining login frequency (Supabase event data) trigger re-engagement flow.
•A product update ships (e.g., MT4 connector launch) send feature announcement blast.
•An IB broker promotion is active (Vantage/BlackBull bonus period) send IB referral campaign.
•Monthly performance insights are ready send value-recap email with user-specific stats.

Input Specification

Field	Type	Required	Description
campaign_type	enum	Yes	welcome, conversion_drip,
e_engagement, eature_announcement, ib_referral, alue_recap
audience_segment	string	Yes	Supabase segment identifier (e.g., rial_day_3, pro_inactive_14d, starter_active)
subject_line_variants	string[]	Yes	Minimum 2 A/B subject lines
cta_url	URL	Yes	Primary call-to-action destination (landing page, checkout, dashboard)
send_window	object	No	{ timezone: "UTC", preferred_hours: [9,10,11] } defaults to 09:00-11:00 UTC
ib_broker	enum	No	antage or lackbull required for IB referral campaigns
personalization_fields	string[]	No	Supabase user fields to merge (e.g., irst_name, plan_tier, ccounts_count)

Step-by-Step Process

1. Audience Extraction

•Query Supabase via SUPABASE_URL + SUPABASE_KEY to pull the target segment.
•Cross-reference with Google Sheets CRM (via n8n N8N_WEBHOOK_URL) for enrichment data (lead source, Discord membership, last email interaction).
•Deduplicate and suppress users who have unsubscribed or marked spam.

2. Copy Creation

•Write email body following Hedge Edge voice: direct, technical-but-accessible, trader-to-trader tone.
•
Welcome sequence (5 emails over 10 days):
1. •Day 0: "Your hedge shield is live" app download + quick-start guide.
2. •Day 1: "Why 73% of prop-firm challenges fail" education on drawdown risk, position Hedge Edge as the solution.
3. •Day 3: "Set up your first multi-account hedge in 90 seconds" video walkthrough CTA.
4. •Day 5: "What FTMO traders wish they knew about correlated exposure" case-study style, soft upgrade CTA.
5. •Day 10: "Your trial ends in 4 days lock in Starter at /mo" urgency + savings framing.
•
Conversion drip (3 emails):
1. •"Your hedging stats this week" personalised usage data from Supabase.
2. •"Pro traders run 5+ accounts are you leaving money on the table?" tier upgrade positioning.
3. •"Last chance: 20% off your first month" conditional discount via Creem.io coupon code.
•
Re-engagement flow (2 emails):
1. •"We noticed you haven't hedged in 14 days here's what changed" product updates + market context.
2. •"Pause or cancel, no hard feelings but here's what you'd lose" value quantification (drawdown saves, accounts protected).
•
IB referral campaign:
1. •"Trade with [Vantage/BlackBull] + Hedge Edge = lower costs, full protection" explain IB commission benefit passed to user as tighter spreads.

3. Compliance Review

•Verify no language implies guaranteed profits or risk-free trading.
•Include disclaimer footer: "Hedge Edge is a risk-management tool. Trading involves risk of loss. Past performance is not indicative of future results."
•Ensure unsubscribe link is present and functional (CAN-SPAM + UK GDPR).

4. Technical Setup

•Upload HTML template to Brevo/Mailchimp via EMAIL_API_KEY.
•Configure automation trigger (Supabase webhook n8n email platform).
•Set A/B test split: 50/50 on subject lines, winner auto-sent after 4 hours to remaining list.
•Tag campaign in Notion marketing calendar via NOTION_API_KEY.

5. Send & Monitor

•Deploy within the configured send_window.
•Monitor first-hour metrics: bounce rate (target < 2%), open rate (target > 35%), click rate (target > 5%).
•If spam complaints exceed 0.05% in the first hour, pause campaign immediately and review content.

6. Post-Campaign Analysis

•Pull full-cycle metrics at 24h and 72h via email platform API.
•Attribute conversions to Creem.io checkout events via CREEM_API_KEY webhook data.
•Log results in Google Sheets CRM and Notion campaign retrospective.
•Feed winning subject lines and CTAs back as memory for future campaigns.

Output Specification

Output	Format	Destination
Campaign performance report	JSON { open_rate, click_rate, conversion_rate, revenue_attributed, spam_complaints }	Google Sheets CRM + Notion
Winning subject line	string	Agent memory for future A/B seeding
Segment health report	JSON { total_contacts, bounced, unsubscribed, active }	Supabase email_segments table
Next-action recommendation	string	Orchestrator for routing (e.g., "Trigger re-engagement for 43 users inactive > 14d")

API & Platform Requirements

Platform	Variable	Operations Used
Brevo / Mailchimp	EMAIL_API_KEY	Create campaign, upload template, manage contacts, pull analytics
Supabase	SUPABASE_URL, SUPABASE_KEY	Query user segments, read trial/conversion events, write email interaction logs
n8n	N8N_WEBHOOK_URL	Trigger automation sequences, relay Supabase events to email platform
Creem.io	CREEM_API_KEY	Fetch checkout events for conversion attribution, generate coupon codes
Notion	NOTION_API_KEY	Log campaign briefs, record retrospectives, update marketing calendar
GA4	GA4_MEASUREMENT_ID	Track email-originated sessions and on-site behaviour post-click