AgentSkillsCN

aico-pm-competitor-analysis

通过结构化的输出，研究并分析竞争对手：制作功能对比矩阵，剖析优势与劣势，并给出切实可行的建议。 独特价值：生成标准化的竞争对手分析文档，包含功能矩阵与战略建议。 当满足以下条件时，可使用此技能： - 用户问“竞争对手都在做什么？”、“我们的竞争对手是谁？”； - 用户提及竞争对手名称，或要求进行产品对比； - 用户要求“竞争对手分析”、“市场调研”、“竞争格局分析”； - 正在进入新市场、拓展新功能领域，或评估产品发展方向； - 在做出产品决策之前，需要深入了解竞争态势； - 编写 PRD 时，需要市场背景信息或差异化策略。 输出格式：功能对比矩阵 + 优势与劣势 + 可行的行动建议。

SKILL.md
--- frontmatter
name: aico-pm-competitor-analysis
description: |
  Research and analyze competitors with STRUCTURED output: feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations.

  UNIQUE VALUE: Creates standardized competitor analysis document with feature matrix and strategic recommendations.

  Use this skill when:
  - User asks "what do competitors do?", "who are our competitors?"
  - User mentions competitor names or asks for product comparison
  - User asks for "competitor analysis", "market research", "competitive landscape"
  - Entering new market, feature area, or evaluating product direction
  - Need to understand competitive landscape before making product decisions
  - Writing PRD and need market context or differentiation strategy

  Output format: Feature comparison matrix + Strengths/Weaknesses + Actionable recommendations

Competitor Analysis

Language Configuration

Before generating any content, check aico.json in project root for language field to determine the output language. If not set, default to English.

Process

  1. •Identify competitors: Direct and indirect
  2. •Create feature matrix: Compare capabilities
  3. •Analyze each competitor: Strengths, weaknesses, positioning
  4. •Identify market gaps: Opportunities for differentiation
  5. •Develop recommendations: Actionable strategies

Analysis Document Template

markdown
# Competitor Analysis: [Product Area]

## Executive Summary

[2-3 sentence overview of findings]

## Competitors Overview

| Competitor | Type     | Target Users | Key Strength |
| ---------- | -------- | ------------ | ------------ |
| [Name]     | Direct   | [Users]      | [Strength]   |
| [Name]     | Indirect | [Users]      | [Strength]   |

## Feature Comparison

| Feature     | Us    | Competitor A | Competitor B |
| ----------- | ----- | ------------ | ------------ |
| [Feature 1] | ✓/✗/- | ✓/✗/-        | ✓/✗/-        |

Legend: ✓ Has / ✗ Doesn't have / - Partial

## Detailed Analysis

### [Competitor Name]

- **Strengths**: [What they do well]
- **Weaknesses**: [Where they fall short]
- **Positioning**: [How they position themselves]

## Opportunities

### Gaps in Market

- [Gap 1]: [How we can address]

### Differentiation Strategies

- [Strategy 1]

## Recommendations

- [Actionable recommendation based on analysis]

Research Sources

  • •Product websites and documentation
  • •User reviews (G2, Capterra, etc.)
  • •Social media and community feedback
  • •Direct product trials

Key Rules

  • •ALWAYS include both direct and indirect competitors
  • •MUST create feature comparison matrix
  • •ALWAYS end with actionable recommendations
  • •Include positioning and strategy, not just features

Common Mistakes

  • •❌ Only direct competitors → ✅ Include indirect/adjacent
  • •❌ Feature-only focus → ✅ Include positioning/strategy
  • •❌ No recommendations → ✅ Always end with actions