name: linkedin description: Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance.

LinkedIn Skill

Create punchy, engaging LinkedIn posts that drive leads and build authority.

When to Use

•Creating LinkedIn projections from canonical idea drafts
•Reviewing or editing LinkedIn posts
•Planning weekly LinkedIn content (Tue/Wed/Thu)
•Checking post length and format

Quick Reference

Target length: 1,200-1,800 characters (not words!)

Hook: Under 140 characters (before "See more")

Weekly rhythm:

•Tuesday: Framework or template
•Wednesday: Industry take or observation
•Thursday: Personal lesson or behind-the-scenes

Context Files

•context/voice.md - LinkedIn-specific voice (punchier than blog)
•context/format.md - Length limits, hooks, structure
•context/rhythm.md - Weekly posting schedule

Brand Reference

See docs/guides/brand-guide.md for visual guidelines when creating graphics or carousel images.

Templates

•templates/post.md - LinkedIn post template