Page CRO

WHAT: Analyze and optimize marketing pages for higher conversion rates
WHEN: User wants to improve conversions on homepage, landing pages, pricing pages, feature pages, or blog posts; mentions "CRO," "page isn't converting," "improve conversions"
KEYWORDS: CRO, conversion rate optimization, improve conversions, page optimization, landing page optimization, why isn't this converting

Reference Files

• •references/experiments.md - A/B test ideas by page type (100+ experiments)

Installation

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install page-cro

Workflow

1. Initial Assessment

Check for .claude/product-marketing-context.md first.

Identify:

• •Page Type: Homepage, landing page, pricing, feature, blog, about
• •Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download
• •Traffic Context: Where are visitors coming from? (organic, paid, email, social)

Ask if not clear:

• •What's your current conversion rate and goal?
• •Do you have user research, heatmaps, or session recordings?
• •What have you already tried?

2. Analyze by Priority

Evaluate in order of impact:

Value Proposition Clarity (Highest Impact)

• •Can a visitor understand what this is within 5 seconds?
• •Is the primary benefit clear, specific, and differentiated?
• •Is it written in customer language (not company jargon)?

Headline Effectiveness

• •Does it communicate the core value proposition?
• •Is it specific enough to be meaningful?
• •Does it match the traffic source's messaging?

CTA Placement, Copy, and Hierarchy

• •Is there one clear primary action?
• •Is it visible without scrolling?
• •Does button copy communicate value, not just action?

Visual Hierarchy and Scannability

• •Can someone scanning get the main message?
• •Are the most important elements visually prominent?
• •Do images support or distract from the message?

Trust Signals and Social Proof

• •Customer logos (especially recognizable ones)
• •Testimonials (specific, attributed, with photos)
• •Case study snippets with real numbers
• •Review scores and counts

Objection Handling

• •Price/value concerns addressed?
• •"Will this work for my situation?" answered?
• •Implementation difficulty explained?
• •Risk reversal present?

Friction Points

• •Too many form fields?
• •Unclear next steps?
• •Confusing navigation?
• •Mobile experience issues?

3. Structure Recommendations

## Quick Wins (Implement Now)
[Easy changes with likely immediate impact]

## High-Impact Changes (Prioritize)
[Bigger changes requiring more effort but significant impact]

## Test Ideas
[Hypotheses worth A/B testing rather than assuming]

## Copy Alternatives
[For headlines and CTAs, provide 2-3 alternatives with rationale]

Page-Specific Frameworks

Homepage CRO

• •Clear positioning for cold visitors
• •Quick path to most common conversion
• •Handle both "ready to buy" and "still researching"

Landing Page CRO

• •Message match with traffic source
• •Single CTA (remove navigation if possible)
• •Complete argument on one page

Pricing Page CRO

• •Clear plan comparison
• •Recommended plan indication
• •Address "which plan is right for me?" anxiety

Feature Page CRO

• •Connect feature to benefit
• •Use cases and examples
• •Clear path to try/buy

Blog Post CRO

• •Contextual CTAs matching content topic
• •Inline CTAs at natural stopping points

Common Issues Checklist

Value Proposition

• • Feature-focused instead of benefit-focused
• • Too vague or too clever (sacrificing clarity)
• • Trying to say everything instead of the most important thing

Headlines

• • Generic (could apply to any competitor)
• • Abstract instead of concrete
• • Mismatch with traffic source

CTAs

• • Weak button copy (Submit, Sign Up, Learn More)
• • Too many competing CTAs
• • Not visible above fold
• • Missing from key decision points

Trust

• • No social proof
• • Vague testimonials ("Great product!")
• • Missing trust indicators near conversion points

Friction

• • Too many form fields
• • Required fields that shouldn't be required
• • Unclear what happens next
• • Poor mobile experience

CTA Strength Guide

Weak (avoid):

• •Submit
• •Sign Up
• •Learn More
• •Click Here
• •Get Started

Strong (use):

• •Start Free Trial
• •Get My Report
• •See [Product] in Action
• •Create Your First [Thing]
• •Book My Demo

Formula: [Action Verb] + [What They Get] + [Qualifier if needed]

Experiment Categories

See references/experiments.md for 100+ specific test ideas.

Hero Section Tests:

• •Headline variations
• •Visual format (screenshot vs. video vs. illustration)
• •CTA button text and color
• •Interactive demos

Trust Signal Tests:

• •Logo placement and selection
• •Testimonial format (text vs. video)
• •Case study snippets

Pricing Tests:

• •Number of tiers
• •Annual vs. monthly default
• •Plan recommendation badges
• •Feature comparison format

Form Tests:

• •Field count
• •Multi-step vs. single
• •Field enrichment
• •Labels and placeholders

NEVER

• •Recommend changes without understanding traffic source
• •Assume what works for one page works for all
• •Skip asking about current conversion rate
• •Ignore mobile experience
• •Recommend removing navigation from homepage (only landing pages)
• •Suggest fake urgency or scarcity
• •Make recommendations without offering test alternatives

Related Skills

• •copywriting - Complete copy rewrites
• •marketing-psychology - Psychological principles for conversion
• •marketing-ideas - Tactical marketing approaches