Marketing Ideas
WHAT: Library of 139 proven SaaS marketing tactics with implementation guidance
WHEN: User needs marketing ideas, growth strategies, or asks "how to market," "marketing tactics," "ways to promote," "ideas to grow"
KEYWORDS: marketing ideas, growth ideas, marketing strategies, marketing tactics, promotion, growth hacks, SaaS marketing
Searchable Database
This skill includes 139 marketing ideas organized by category in references/ideas-by-category.md.
Quick category lookup:
| Category | Ideas # | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Chrome extensions, Importers |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours |
Installation
OpenClaw / Moltbot / Clawbot
bash
npx clawhub@latest install marketing-ideas
Workflow
1. Gather Context
Check for .claude/product-marketing-context.md first. If it exists, use that context.
If not available, ask:
- •What's your product and who's your target audience?
- •What stage are you at? (pre-launch, early, growth, scale)
- •What's your marketing budget and team size?
- •What have you tried that worked or didn't?
2. Filter by Constraints
By Stage:
- •Pre-launch → #77-86 (launches), #79 (waitlist referrals), #78 (Product Hunt)
- •Early stage → #1-10 (content/SEO), #35 (community), #47 (founder-led)
- •Growth → #23-34 (paid), #54-64 (partnerships), #65-72 (events)
- •Scale → #131-132 (international), #73 (media acquisitions)
By Budget:
- •Free → Content, SEO, community, social, comment marketing
- •Low → Targeted ads, sponsorships, free tools
- •Medium → Events, partnerships, PR
- •High → Acquisitions, conferences, brand campaigns
By Timeline:
- •Quick wins → Ads, email, social posts
- •Medium-term → Content, SEO, community
- •Long-term → Brand, thought leadership, platform effects
3. Recommend 3-5 Ideas
For each recommendation, provide:
code
### [Idea Name] (#number) **What**: One-line description **Why it fits**: Connection to their specific situation **First steps**: 1. [Immediate action] 2. [Next step] 3. [Following step] **Expected outcome**: What success looks like **Resources**: Time, budget, skills required
4. Deep Dive on Selected Ideas
When user chooses an idea, reference ideas-by-category.md for full details and provide:
- •Step-by-step implementation plan
- •Tools and resources needed
- •Common pitfalls to avoid
- •Metrics to track
Top Ideas by Use Case
Need Leads Fast
- •#31 Google Ads - High-intent search
- •#28 LinkedIn Ads - B2B targeting
- •#15 Engineering as Marketing - Free tool lead gen
Building Authority
- •#70 Conference Speaking
- •#104 Book Marketing
- •#107 Podcasts
Low Budget Growth
- •#1 Easy Keyword Ranking
- •#38 Reddit Marketing
- •#44 Comment Marketing
Product-Led Growth
- •#93 Viral Loops
- •#87 Powered By Marketing
- •#91 In-App Upsells
Enterprise Sales
- •#133 Investor Marketing
- •#57 Expert Networks
- •#72 Conference Sponsorship
NEVER
- •Recommend paid tactics to bootstrapped founders without alternatives
- •Suggest tactics requiring skills the team doesn't have without acknowledging the gap
- •Recommend 10+ ideas at once - overwhelm kills action
- •Skip asking about what they've already tried
- •Ignore budget constraints
Related Skills
- •
copywriting- Write compelling marketing copy - •
page-cro- Optimize landing pages for conversion - •
marketing-psychology- Apply mental models to marketing