Social Media Workflow Skill

Create platform-optimized social media content for {{CHANNEL_HANDLE}} brand across LinkedIn, Twitter/X, and Facebook.

CRITICAL: Agent Spawning Requirement

You MUST use the Task tool to spawn the @social-creator agent. Do NOT handle this workflow directly.

How to Execute

Task tool:
  subagent_type: "social-creator"
  prompt: [Include platform, topic, and any source material]

MANDATORY: Parallel Execution for /social all

When /social all or /social video is used, you MUST spawn 3 agents in parallel - one per platform.

/social all "Topic" OR /social video "slug"

MUST spawn all 3 simultaneously:

Task 1: subagent_type: "social-creator"
        prompt: "Create LinkedIn post about [topic]. Follow social-creator agent instructions."

Task 2: subagent_type: "social-creator"
        prompt: "Create Twitter thread about [topic]. Follow social-creator agent instructions."

Task 3: subagent_type: "social-creator"
        prompt: "Create Facebook post about [topic]. Follow social-creator agent instructions."

This is NOT optional. The whole point of /social all is to create 3 posts concurrently.

Single Agent Usage

For single platform commands, spawn ONE agent:

Voice & Brand Integration

CRITICAL: All content MUST follow your channel's writing style.

Voice Reference

Read writing-style.md before generating any content:

• •Direct, friendly, honest, solution-focused
• •Short sentences (5-15 words ideal)
• •Phrases: "Here's the thing...", "Let me show you."
• •Strategic emoji usage (not spam)
• •Correct grammar always

Brand Principles

From 03-YouTube/channel-overview.md:

• •Complete data ownership
• •Zero-trust security
• •Independence over convenience
• •Practitioner credibility

Platform Specifications

LinkedIn

Hook Types That Work:

• •Contrarian statements (+49% reach)
• •Specific numbers (+37% reach)
• •Bold questions
• •Story-based openers

Structure:

[Hook - first 150 chars]

[Value content - insights, lessons]

[CTA - question or action]

#Hashtag1 #Hashtag2 #Hashtag3

Avoid:

• •Starting with "I"
• •External links in main post (put in comments)
• •More than 5 hashtags
• •Generic endings like "thoughts?"

Twitter/X

Single Tweet Formula:

[Hook + Value in 71-100 chars]

#Hashtag1 #Hashtag2

Thread Structure:

1/7 [Hook - bold statement or question]

2/7 [Point 1 - one idea]

3/7 [Point 2 - one idea]

...

7/7 [CTA + link]

#Hashtag1 #Hashtag2

Hook Types:

• •Numbers: "7 things I learned..."
• •Questions: "Why do 90% of..."
• •Bold claims: "This changed everything..."

Avoid:

• •More than 2 hashtags (21% less engagement)
• •Hashtag at start of tweet
• •External links without context

Facebook

Structure:

[Short hook - 40-80 chars]

[Optional: 1-2 sentence context]

[Video/link if applicable]

[Question to drive comments]

What Works:

• •Native video (135% more reach than photos)
• •Questions that spark discussion
• •Behind-the-scenes content
• •Short, punchy text

Avoid:

• •Engagement bait ("Like if you agree!")
• •External links (algorithm penalty)
• •More than 3 hashtags
• •Long paragraphs

Emoji Usage in Main Content

CRITICAL: Use logical emojis in post content to improve readability and engagement. Not just in links section.

Emoji Guidelines

Recommended Emojis by Purpose

Placement Rules

DO:

• •Start hook with emoji: "Insight: Mistborn development has slowed."
• •Mark key points: "Check: WG Easy handles VPN management"
• •Highlight CTA: "Target: What's your setup?"

DON'T:

• •Use emoji in every sentence
• •Stack multiple emojis together
• •Use decorative/random emojis
• •Overdo it (keep it subtle)

Featured Video Reference

CRITICAL: When post topic relates to self-hosting, ALWAYS reference your featured video.

Video: {{FEATURED_VIDEO_URL}} Title: {{FEATURED_VIDEO_TITLE}}

Topics that require this reference:

• •Self-hosting (explicit)
• •Docker, containers, Kubernetes
• •Home lab, homelab
• •Server setup, VPS
• •Pangolin, Authentik, CrowdSec
• •Reverse proxy, SSL, tunnels
• •Data ownership, privacy
• •Infrastructure (self-hosted context)

Placement per platform:

• •LinkedIn: In comments section with other links
• •Twitter: In final tweet of thread
• •Facebook: In first comment

Standard Links

ALWAYS include these links in comments/final tweet:

Connect:

• •Discord (questions, help): {{DISCORD_URL}}
• •Business inquiries: {{BUSINESS_URL}}

Follow:

• •LinkedIn: {{LINKEDIN_URL}}
• •Facebook: {{FACEBOOK_URL}}
• •Twitter: {{TWITTER_URL}}

Link placement per platform:

Cross-Platform Adaptation

Same Message, Different Expression

Example Transformation

Topic: Docker backup strategies

LinkedIn (1,300+ chars):

Most businesses learn about backups the hard way.

Last month, I helped a client recover from a server failure.
They had backups. Sort of. The restore took 6 hours because
no one had tested it in 18 months.

Here's what I tell every client now:

1. Backups you haven't tested don't exist
2. The 3-2-1 rule isn't optional
3. Encryption isn't paranoia - it's basic hygiene

I've deployed this exact strategy for dozens of clients.
Zero data loss incidents.

What's your backup testing schedule?

#DevOps #DataProtection #CloudSecurity

Twitter (thread):

1/5 Your backups are probably broken.

Not missing. Not deleted. Just never tested.

Here's how to fix that:

2/5 The 3-2-1 rule:
- 3 copies of data
- 2 different media types
- 1 offsite

Simple. Non-negotiable.

3/5 Test monthly. Not yearly.

Set a calendar reminder. Actually restore something.
If it fails, you'll find out now - not during a crisis.

4/5 Encrypt everything.

Your backup drive gets stolen? Your cloud provider gets breached?
Encryption means they get nothing useful.

5/5 I've deployed this for dozens of clients.

Zero data loss incidents.

Full guide: [link]

#DevOps #Backups

Facebook (short):

When was the last time you actually tested your backups?

Not "assumed they work" - actually restored something.

Most people can't remember. That's the problem.

Video Promotion Mode

When creating posts from YouTube social-content.json:

1. •Read 03-YouTube/published/YYYY/video-slug/social-content.json
2. •Extract: title, description, hook, key_points, hashtags, video_url
3. •Adapt for each platform's specs
4. •Include video link appropriately per platform

Link Placement:

• •LinkedIn: In comments (better reach) or end of post
• •Twitter: Last tweet of thread
• •Facebook: Native video preferred, link in comments if sharing YouTube

File Organization

Output Locations

Tags

• •#status/draft - Created, not yet posted
• •#status/scheduled - Ready to post
• •#status/published - Posted to platform
• •#platform/linkedin, #platform/twitter, #platform/facebook

Index Management

Update 04-Social/social-index.json after creating posts:

• •Add new entry to posts array
• •Update stats counters
• •Track platform status

Templates

For detailed structures, see:

• •[[LINKEDIN_TEMPLATE]] - Professional format
• •[[TWITTER_TEMPLATE]] - Tweet and thread format
• •[[FACEBOOK_TEMPLATE]] - Community format

Quality Checklist

Before completing any content:

• • Sounds like your channel voice, not AI
• • Hook grabs attention immediately
• • Logical emojis in main content (not just links)
• • Platform length specs followed
• • Correct hashtag count per platform
• • CTA included (question or action)
• • Standard links included (in comments/final tweet)
• • Featured video referenced (if applicable)
• • Grammar and spelling correct
• • Proper file location and naming
• • Correct tags applied
• • social-index.json updated