content-strategy

以品牌声音、编辑日历与内容框架为核心，制定内容营销策略。适用于博客规划、内容创作流程，以及品牌一致性维护。基于 alirezarezvani/claude-skills。

SKILL.md

--- frontmatter

name: content-strategy
description: Content marketing strategy with brand voice, editorial calendar, and content frameworks. Use for blog planning, content creation pipelines, and brand consistency. Based on alirezarezvani/claude-skills.
version: 1.0.0
category: marketing
last_updated: 2026-01-19
source: https://github.com/alirezarezvani/claude-skills
related_skills:
  - seo-optimizer
  - social-media
  - brand-guidelines

Content Strategy Skill

Overview

This skill provides comprehensive content marketing capabilities including brand voice development, editorial calendar management, and multi-platform content creation. Designed for B2B technical companies targeting engineering decision-makers.

Quick Start

•Define brand voice - Analyze existing content, establish guidelines
•Plan content calendar - Map topics to funnel stages
•Create content - Use templates and frameworks
•Optimize for SEO - Apply SEO scoring
•Distribute - Repurpose across platforms

When to Use

•Establishing brand voice guidelines
•Planning editorial calendars
•Creating blog posts and articles
•Developing case studies
•Building content pipelines
•Repurposing content across channels

Brand Voice Framework

Voice Attributes

Define 3-5 core attributes:

Attribute	Description	Example
Authoritative	Expert, confident, knowledgeable	"Our analysis shows..."
Technical	Precise, accurate, detailed	"Using DNV-RP-C203 methodology..."
Approachable	Clear, helpful, accessible	"Let's break this down..."
Innovative	Forward-thinking, modern	"AI-native engineering enables..."

Voice Consistency Checklist

• Consistent terminology across pages
• Same level of technical depth
• Unified tone (professional but approachable)
• Consistent formatting patterns
• Aligned messaging themes

Brand Voice Analysis

markdown

## Voice Analysis Template

### Content Analyzed
- [List of pages/posts analyzed]

### Current Voice Profile
- Formality: [1-10 scale]
- Technical depth: [1-10 scale]
- Personality: [descriptors]
- Tone: [descriptors]

### Recommendations
- Strengthen: [aspects to emphasize]
- Reduce: [aspects to minimize]
- Add: [missing elements]

Content Pillar Strategy

40/25/25/10 Content Mix

Type	Percentage	Purpose	Examples
Educational	40%	Build authority	Tutorials, guides, how-tos
Thought Leadership	25%	Establish expertise	Industry insights, trends
Case Studies	25%	Prove capability	Project showcases, results
Company News	10%	Build connection	Updates, announcements

Content Pillars for AceEngineer

code

Pillar 1: AI-Native Engineering
├── Machine learning in structural analysis
├── Automation with Python
├── Digital twins and simulation

Pillar 2: Offshore Engineering Excellence
├── Fatigue analysis methodologies
├── Subsea structural design
├── Platform engineering

Pillar 3: Open Source & Transparency
├── Code repositories
├── Methodology documentation
├── Tool tutorials

Pillar 4: Industry Standards
├── DNV compliance
├── API standards
├── Best practices

Editorial Calendar

Monthly Planning Template

markdown

## Month: [Month Year]

### Theme: [Monthly Focus]

### Week 1
- Blog: [Title] - [Pillar] - [Funnel Stage]
- Social: [Distribution plan]

### Week 2
- Case Study: [Title] - [Client/Project]
- Social: [Distribution plan]

### Week 3
- Blog: [Title] - [Pillar] - [Funnel Stage]
- Calculator/Tool: [If applicable]

### Week 4
- Thought Leadership: [Title]
- Newsletter: [Monthly roundup]

### Metrics to Track
- [ ] Published on schedule
- [ ] SEO scores >75
- [ ] Social engagement
- [ ] Traffic attribution

Content Cadence Targets

Content Type	Frequency	Owner
Blog posts	2-4/month	Marketing
Case studies	1-2/month	Technical + Marketing
Calculators	1/quarter	Engineering
Videos	1/month	Marketing
Newsletter	1/month	Marketing

Content Templates

Blog Post Structure

markdown

# [Title with Primary Keyword]

**Reading time:** X minutes
**Published:** [Date]
**Author:** [Name]

## Introduction (100-150 words)
- Hook with problem/question
- Why this matters
- What reader will learn

## Section 1: [H2 with Keyword]
[300-500 words]
- Key point 1
- Key point 2
- Supporting evidence

## Section 2: [H2 with Related Keyword]
[300-500 words]
[Include visual: diagram, chart, or image]

## Section 3: [H2 - Practical Application]
[300-500 words]
- Step-by-step guidance
- Code examples if relevant
- Real-world application

## Conclusion (100-150 words)
- Summary of key points
- Call to action
- Related resources

---
**Related Posts:**
- [Link 1]
- [Link 2]

**Tags:** [tag1], [tag2], [tag3]

Case Study Structure

markdown

# [Project Name]: [Result/Outcome]

## Challenge
- Client context
- Problem statement
- Constraints and requirements

## Solution
- Approach taken
- Technologies/methods used
- Key innovations

## Implementation
- Process overview
- Technical details
- Challenges overcome

## Results
- Quantified outcomes
- Client testimonial
- Business impact

## Key Takeaways
- Lessons learned
- Applicable insights
- Related services

---
**Project Details:**
- Industry: [sector]
- Duration: [timeframe]
- Technologies: [tools/methods]

Content Repurposing Matrix

Original Content	LinkedIn	Twitter	Newsletter	Video
Blog Post	Key insights (3-5 bullets)	Thread (5-10 tweets)	Summary + link	Explainer
Case Study	Results highlight	Before/after visual	Featured story	Walkthrough
Calculator	Tutorial post	Tips thread	How-to guide	Demo
Whitepaper	Chapter summaries	Quote graphics	Serialized	Webinar

Content Quality Checklist

Before Publishing

• Primary keyword in title, H1, first 100 words
• Meta description written (150-160 chars)
• All images have alt text
• Internal links added (2-5 per post)
• External links to authoritative sources
• Proofread for grammar/spelling
• Mobile preview checked
• SEO score >75

Technical Content Specific

• Code examples tested and working
• Technical accuracy verified
• Industry standards cited correctly
• Assumptions clearly stated
• Limitations acknowledged

Best Practices

Do

•Start with keyword research
•Match content to funnel stage
•Maintain consistent publishing schedule
•Repurpose across channels
•Update old content regularly
•Include clear CTAs

Don't

•Publish without SEO optimization
•Ignore analytics and feedback
•Create content without strategy
•Forget mobile readers
•Skip the editing process
•Neglect content promotion

Error Handling

Issue	Cause	Solution
Low engagement	Wrong audience/topic	Review keyword research, adjust
Inconsistent voice	Multiple writers	Create style guide, templates
Missed deadlines	Overcommitment	Reduce cadence, batch create
Poor SEO performance	Technical issues	Audit and fix on-page SEO

Metrics

Metric	Target	Frequency
Publishing cadence	100% on schedule	Weekly
SEO score	>75/100	Per piece
Time on page	>3 minutes	Monthly
Social shares	>20 per post	Monthly
Conversion rate	>2%	Monthly

Related Skills

•seo-optimizer - SEO optimization
•social-media - Social distribution
•brand-guidelines - Brand consistency

Version History

•1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/claude-skills