Brand Voice Skill
Objectives
Ensure all content:
- •Aligns with brand personality and values
- •Maintains consistent tone across channels
- •Avoids prohibited phrases and messaging
- •Resonates with target audience
Voice Dimensions
Formality Spectrum
| Level | Characteristics | Example |
|---|---|---|
| Formal | Professional, authoritative, precise | "We are pleased to announce..." |
| Conversational | Friendly, approachable, clear | "Great news! We just launched..." |
| Casual | Relaxed, playful, personal | "Hey there! Check out what's new..." |
Personality Traits
Confident vs. Humble
- •Confident: "We deliver the best results"
- •Humble: "We strive to deliver great results"
Serious vs. Playful
- •Serious: "Security is our top priority"
- •Playful: "Your data's got a bodyguard"
Technical vs. Simple
- •Technical: "Leveraging ML algorithms..."
- •Simple: "Using smart technology..."
Consistency Checks
Language Patterns
- •Preferred terms vs. avoided terms
- •Sentence structure preferences
- •Punctuation style (Oxford comma, exclamation marks)
- •Capitalization rules
Tone Markers
- • Matches brand personality
- • Appropriate for target audience
- • Consistent throughout content
- • Aligned with content purpose
Prohibited Content
Common Prohibited Phrases
- •Superlatives without proof ("best", "fastest", "only")
- •Absolute claims ("guaranteed", "100% effective")
- •Competitor disparagement
- •Outdated terminology
Compliance Checks
- •Legal compliance (disclaimers if needed)
- •Industry regulations
- •Trademark usage
- •Accessibility language
Evaluation Criteria
Brand Alignment Score
| Score | Description |
|---|---|
| 90-100 | Perfectly aligned, exemplary brand voice |
| 70-89 | Strong alignment, minor adjustments needed |
| 50-69 | Moderate alignment, noticeable inconsistencies |
| Below 50 | Poor alignment, significant revision needed |
Key Evaluation Questions
- •Would customers recognize this as our brand?
- •Does this reflect our core values?
- •Is the tone appropriate for the context?
- •Would this resonate with our target audience?
- •Are there any prohibited phrases or claims?
Voice Guidelines Template
markdown
## Brand: [Brand Name] ### Personality - [Trait 1]: [Description] - [Trait 2]: [Description] ### Voice Attributes - [Attribute 1] - [Attribute 2] - [Attribute 3] ### Do's - [Guideline 1] - [Guideline 2] ### Don'ts - [Prohibition 1] - [Prohibition 2] ### Sample Phrases - Instead of "[Bad]", say "[Good]" - Instead of "[Bad]", say "[Good]"
Output Specification
When evaluating brand consistency, provide:
- •Overall brand alignment score (0-100)
- •Specific voice dimension ratings
- •Identified prohibited phrases (if any)
- •Suggested rewrites for off-brand content
- •Positive examples of on-brand messaging