Evaldo Headlines
Evaldo Albuquerque's headline frameworks. Headlines are the single most important element of any copy - they determine whether anyone reads the rest. Evaldo's approach centers on creating "open loops" that the brain MUST close.
When to Use This Skill
- •Writing headlines for any medium
- •Headline isn't getting clicks/reads
- •Testing headline variations
- •Learning headline psychology
- •Critiquing headline effectiveness
Crown Jewels
- •The 13 Headline Boosters - Universal elements that amplify any headline
- •The Open Loop Principle - Why brains can't resist incomplete patterns
- •The Curiosity-Benefit Stack - Combining intrigue with promise
- •The News Angle Pattern - Leveraging timeliness for attention
Related Skills
- •
evaldo-philosophy- The Croc Brain filters headlines must pass - •
evaldo-leads- Headlines flow into leads - •
evaldo-lifts- Email subject lines use headline principles - •
evaldo-bullets- Bullets are mini-headlines
Frameworks Quick Reference
| Framework | Use For |
|---|---|
| headlines-13-boosters | Improving any headline |
| headlines-open-loops | Creating irresistible curiosity |
| headlines-curiosity-benefit | Balancing intrigue and promise |
| headlines-news-angle | Timely/topical headlines |
| headlines-types | Different headline categories |
| headlines-power-words | High-impact vocabulary |
| headlines-violation | Pattern interruption |
| headlines-specificity | Using numbers/details |
| headlines-testing | A/B test methodology |
| headlines-email-subject | Email-specific headlines |
| headlines-vsl-titles | Video sales letter titles |
| headlines-lift-headlines | Email creative headlines |
Complete Workflow
- •Start with the promise - What transformation/benefit?
- •Add the mechanism - What's the new way?
- •Apply boosters - Use 3-5 from the 13
- •Create open loop - Leave something unfinished
- •Test Croc Brain - Lion/Rabbit? Simple? New?
- •Generate variations - 25-50 options
- •Test and refine - Let data decide
Critical Evaldo Quote
"Every headline must create an open loop - an unfinished pattern that the brain is desperate to close. If they can close the loop without reading, you've lost them."