Deutsch Headlines

David Deutsch headline frameworks. Use when writing, improving, or critiquing headlines. Covers 100 Headlines Method, Opposite Technique, Fantasy Method, Big Ideas, and mechanism-based headlines.

When to Use This Skill

• •Writing or improving headlines
• •Critiquing headlines in existing copy
• •Learning Deutsch's approach to headlines
• •Breaking through when headlines feel stale

Frameworks Included (12)

• •headlines-100-method
• •headlines-opposite-technique
• •headlines-fantasy-method
• •headlines-crazy-attention
• •headlines-body-on-floor
• •headlines-add-subtract-divide
• •headlines-cliffhanger
• •headlines-counterintuitive
• •headlines-simplicity-principle
• •headlines-swipe-file-study
• •headlines-mechanism
• •headlines-big-idea

How to Use

1. •Identify the task - What specifically are you trying to write or improve?
2. •Load relevant frameworks - Read the frameworks that match your task from references/
3. •Apply the methodology - Follow Deutsch's process and guidance
4. •Evaluate the output - Check against Deutsch's standards

Quick Reference

See references/index.md for a categorized list of all frameworks with one-line descriptions.

Deutsch's Core Philosophy

• •Don't write, TALK on the page
• •Access your inner persuader, not your inner writer
• •Write to your mother - be honest, be real
• •Dual journey: intellectual AND emotional
• •Creative people have MORE ideas, not better ideas

Related Skills

• •deutsch - Full workflow orchestrator (for complete projects)
• •deutsch-psychology - Buyer psychology (pairs well with all element skills)
• •deutsch-leads - Lead and opening frameworks

Part of the David Deutsch Copywriting Suite