AgentSkillsCN

carlton-headlines

约翰·卡尔顿的标题框架。适用于撰写或优化标题时使用。涵盖标题模板、心理学，以及测试方法论。

SKILL.md
--- frontmatter
name: carlton-headlines
description: John Carlton headline frameworks. Use when writing or improving headlines. Covers headline templates, psychology, and testing methodology.
license: Private
metadata:
  version: 1.0.0
  author: Rich Schefren (frameworks by John Carlton)
  category: copywriting-element
  framework_count: 147
  updated: 2025-12-20

Carlton Headlines

John Carlton headline frameworks. Use when writing or improving headlines. Covers headline templates, psychology, and testing methodology.

When to Use This Skill

  • •Writing or improving headlines
  • •Testing headline variations
  • •Understanding headline psychology
  • •Creating urgency and desire

How to Use

  1. •Identify the task - What specifically are you trying to write or improve?
  2. •Load relevant frameworks - Read the frameworks that match your task from references/frameworks/
  3. •Apply the methodology - Follow Carlton's process step-by-step
  4. •Evaluate the output - Check against Carlton's standards

Quick Reference

See references/index.md for a categorized list of all 147 frameworks.

Related Skills

  • •carlton - Full workflow orchestrator (for complete projects)
  • •carlton-leads - Related component skill
  • •carlton-bullets - Related component skill

Part of the John Carlton Copywriting Suite