AgentSkillsCN

Brand Voice

内容生成的品牌声音指南

SKILL.md
--- frontmatter
description: Brand voice guidelines for content generation
globs: ["**/*.md", "**/*.json"]

Brand Voice Guidelines

This skill defines how to write content that matches our brand voice.

Core Tone

Our voice is:

  • •Professional but approachable
  • •Confident but not arrogant
  • •Clear and direct
  • •Action-oriented but not pushy

We speak to our audience as peers and colleagues, not as authorities lecturing from above.

Writing Style

Do

  • •Use short sentences when possible
  • •Use active voice (not passive)
  • •Use concrete examples over abstract claims
  • •Use "you" and "your" to address the reader directly
  • •Use specific numbers when available and verifiable

Don't

  • •Don't use jargon unless your audience uses it daily
  • •Don't use filler words ("very", "really", "quite")
  • •Don't use passive constructions ("will be learned" → "you'll learn")
  • •Don't over-promise ("guaranteed" unless truly guaranteed)

Words to Use

Strong action words:

  • •"Discover", "Learn", "Join", "Explore"
  • •"Build", "Create", "Transform"
  • •"Reduce", "Improve", "Accelerate"

Inclusive language:

  • •"Teams", "Organizations" (not "users" or "customers")
  • •"You", "Your" (direct address)
  • •"Together", "Collaborate"

Words to Avoid

Overused buzzwords:

  • •"Revolutionary", "Game-changing", "Cutting-edge"
  • •"Synergy", "Leverage", "Paradigm"
  • •"Best-in-class" (unless verifiable with citation)
  • •"World-class", "Industry-leading" (hyperbole)

Corporate jargon:

  • •"Circle back", "Move the needle", "Low-hanging fruit"
  • •"At the end of the day", "Going forward"

Examples

Good Examples

LinkedIn:

"Join 500+ security leaders at our Zero Trust workshop. You'll learn practical implementation strategies that have helped teams reduce security incidents by 75%."

Email:

"Hi [Name], we're hosting a webinar on API security next Tuesday. In 45 minutes, you'll learn how to protect your endpoints without slowing down your developers. Register here."

Bad Examples

LinkedIn:

"Revolutionary best-in-class synergistic security solutions will transform your paradigm!"

Email:

"We are pleased to announce that a webinar will be held by our team on the topic of API security which will be conducted on Tuesday."

Channel-Specific Adjustments

  • •LinkedIn: More thought-leadership tone, can be slightly longer
  • •Email: More personal, direct, like writing to a colleague
  • •Web: Punchy, scannable, benefit-focused

Scoring Guidance

When the critique_draft tool scores brand voice:

  • •7-10: Matches our voice well
  • •4-6: Partial match, needs adjustment
  • •0-3: Significantly off-brand

If your score is below 7, review this skill and revise:

  • •Check for passive voice
  • •Check for jargon/buzzwords
  • •Check for vague vs. concrete language
  • •Check for direct address ("you")