Social Media Content Skill

Guidelines for creating engaging social media content.

When to Use This Skill

Use this skill when asked to:

• •Write a LinkedIn post
• •Create a Twitter/X thread
• •Draft social media announcements

Output Structure

LinkedIn posts:

linkedin/<slug>/post.md

Twitter/X threads:

tweets/<slug>/thread.md

Platform Guidelines

LinkedIn

Format:

• •1,300 character limit (show more after ~210 chars)
• •First line is crucial - make it hook
• •Use line breaks for readability
• •3-5 hashtags at the end

Structure:

[Hook - 1 compelling line]

[Context - why this matters]

[Main insight - 2-3 short paragraphs]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3

Twitter/X

Format:

• •280 character limit per tweet
• •Threads for longer content (use 1/🧵 format)
• •No more than 2 hashtags per tweet

Thread Structure:

1/🧵 [Hook - the main insight]

2/ [Supporting point 1]

3/ [Supporting point 2]

4/ [Example or evidence]

5/ [Conclusion + CTA]

Content Types

Announcement Posts

• •Lead with the news
• •Explain the impact
• •Include link or next step

Insight Posts

• •Share one specific learning
• •Explain the context briefly
• •Make it actionable

Question Posts

• •Ask a genuine question
• •Provide your take first
• •Keep it focused on one topic

Quality Checklist

Before finishing:

• • First line hooks attention
• • Content fits platform limits
• • Tone matches platform norms
• • Has clear CTA or question
• • Hashtags are relevant (not generic)