Post Writing Skill

When to use this skill

• •User asks to write a post for LinkedIn, Telegram, or Blog.
• •User wants to rewrite a text to be more engaging or "viral".
• •User mentions specific copywriting techniques (hooks, slippery slide, etc.).

Workflow

1. •

   Analyze & Clarify:

   • •Identify the Goal (sales, engagement, education, brand awareness).
   • •Identify the Target Audience (Unaware, Problem-Aware, Solution-Aware, etc.).
   • •Identify the Key Takeaway (What should the reader do/think after?).
   • •If any of these are missing, ASK the user first.
2. •

   Select a Hook:

   • •Review resources/hooks-guide.md to refresh on hook types.
   • •Propose 3 distinct hook options to the user (e.g., one Story, one Problem, one Proclamation).
   • •Ask the user to choose one.
3. •

   Draft the Post:

   • •Once the hook is chosen, write the full draft.
   • •Tone: Builder thinking out loud (not marketing). Use resources/style-guide.md for specific voice, emoji usage, and formatting nuances.
   • •Structure (Problem → Reframe → Action):
     • •Hook (противоречие, интрига, или личная история).
     • •Problem: What's wrong with the current situation (personal experience, specifics).
     • •Reframe: Why the common wisdom is incomplete (your perspective from experience).
     • •Action: What you're doing about it + invitation to dialogue.
   • •Formatting:
     • •Short paragraphs (2-4 lines max).
     • •Bold for key points, italic for accents.
     • •NO парцелляция, NO em-dashes (—).
     • •Accessible to non-technical audience.
4. •

   Review (Checklist from style-guide):

   • •✅ Hook? (противоречие, интрига, провокация)
   • •✅ Structure? (Problem → Reframe → Action)
   • •✅ Accessible? (понятно не-технарям, термины объяснены через применение)
   • •✅ Personal? (личный опыт, не теория)
   • •✅ No fluff? (каждое предложение работает, нет воды)
   • •✅ Dialogue? (вопрос или призыв к реакции в конце)
   • •✅ Simple? (без парцелляции и em-dashes, короткие абзацы)

Instructions

Core Principles

• •David Ogilvy: "The headline is 80 cents of your dollar." Spend time on the hook.
• •Joseph Sugarman: "The sole purpose of the first sentence is to get you to read the second sentence."
• •Eugene Schwartz: "Talk to the conversation already going on in the prospect's mind." (Match the awareness level).

Step-by-Step Execution

Step 1: Context Gathering

If the user provides a topic (e.g., "Write about AI agents"), do NOT just write. Ask:

"To make this impactful, I need to know:

1. •Who is this for? (Engineers, Founders, Investors?)
2. •What is the one thing they should remember?
3. •Do you have a specific story or data point to include?"

Step 2: Hook Generation

Generate 3 variations following the Great Leads framework. Example output:

"Here are 3 hook options regarding [Topic]:

1. •Story Lead: 'I spent 3 days debugging this error. The solution took 5 minutes.'
2. •Proclamation Lead: 'Most developers are using AI agents wrong.'
3. •Promise Lead: 'How to cut your debugging time by 50% using this specific agent workflow.' Which one resonates most with the angle you want to take?"

Step 3: Drafting

• •Don't be boring. Avoid "In this post I will talk about...".
• •Be specific. Instead of "We improved performance", say "We reduced latency from 500ms to 50ms".
• •Use "You" and "I". Make it personal.

Step 4: Refinement

• •Read it aloud. If you stumble, rewrite.
• •Visuals. Suggest where an image or screenshot would fit (e.g., [Insert screenshot of the error log here]).

Resources

• •Hooks Guide
• •Style Guide