Campaign Ideation

Generate 3 differentiated campaign concepts that are SPECIFIC to this brand.

Process

1. •

   Extract Brand Website First

   If you have a website URL, use the tool:

   code

   extract_website_content(url="https://example.com")
   

   Look for:

   • •What they actually sell
   • •Their tone of voice
   • •Their unique angle/positioning
   • •Key products or services
   • •Any proof points (clients, case studies, numbers)
2. •

   Research Context (Tavily search)

   Now search for:

   • •What competitors are doing on Instagram
   • •What content performs in this industry
   • •Current trends or pain points

   Example queries:

   • •"[competitor]" Instagram marketing strategy
   • •"[industry]" B2B content marketing trends 2026
   • •"[target audience]" pain points challenges
3. •

   Generate 3 Concepts

   Each concept must be:

   • •Specific: Only works for THIS brand
   • •Insightful: Backed by what you found
   • •Creative: Would YOU stop scrolling?
   • •Memorable: Has a clear angle

   Format:

   code

   ## Concept: [Name - make it catchy]
   
   **Angle**: [One sentence - what's the creative idea?]
   
   **Why it works**: [Cite specific insight from your research]
   
   **Content preview**:
   - Instagram: [1-2 post ideas with actual hooks]
   - Email: [Sequence angle]
   
   **Visual direction**: [Be specific - not "modern and professional"]
   
   **Sample hook**: [Write an actual headline or opening line]
   

Quality Standards

Good concepts:

• •"The 47 AI Failures Report" → Lead with specific research you'll compile
• •"Behind the Pitch" → Founder story series with raw takes
• •"The Experiment Log" → Document real tests, share real results

Bad concepts (NEVER propose):

• •"Thought Leadership" → Too vague
• •"Brand Awareness Campaign" → Not a concept
• •"Empowering [Audience]" → Cringe
• •"Digital Transformation Solutions" → Corporate speak

Good hooks:

• •"We analyzed 200 competitor ads. Here's what converts."
• •"The strategy that 10x'd our client's demo calls."
• •"Stop reading AI news. Start implementing."

Bad hooks (NEVER write):

• •"Unlock your business potential"
• •"Empowering businesses to succeed"
• •"Your trusted partner for growth"

Critical Rules

1. •Extract the website first - No concepts without understanding the brand
2. •Back every claim - If you say "this works," cite why
3. •Be specific - If a concept could apply to any brand, it's too generic
4. •Write actual hooks - Not placeholders like "[compelling hook here]"
5. •No forced geography - Target location is for ads, not copy

Waiting for Selection

After presenting concepts, ask:

"Which concept resonates? I'll develop it into a full campaign."

Do not auto-expand. Wait for user choice.