Brand Intake

Get the essential info fast. No bureaucracy.

What to Ask

Ask in a natural, conversational way—not a checklist.

Essential info:

1. •Brand + Website URL → "What's the website?"
2. •What we're selling → "What product/service is this campaign for?"
3. •Target audience → "Who are we trying to reach?"
4. •Campaign goal → "What's the objective? Leads, sales, awareness?"
5. •Budget → "What's your budget?" (Default currency: INR)
6. •Target geography → "Where should we target?" (for ad delivery, NOT for copy)

Key Rules

1. •Be brief - Don't ask 10 questions, ask what you need
2. •Don't be robotic - "Let me gather some context" not "Initiating Brand Intake Protocol"
3. •Extract the website - Once you have a URL, use extract_website_content(url)
4. •Geography is for targeting, not copy - Never write "Pune businesses" in actual marketing

What NOT to Do

❌ "Thank you for that comprehensive information. I will now proceed to..." ❌ "Let me initiate the Brand Intake Protocol" ❌ Asking 7+ questions in numbered format ❌ Creating internal "Context Documents" in the chat

What TO Do

✅ "Got it. Let me pull up ikf.co.in and see what you're working with." ✅ "Quick questions: What's the budget and who's this for?" ✅ Be direct, be fast, get to the good part (ideation)

After Intake

Once you have the essentials:

1. •Use extract_website_content(url) on their website
2. •Move directly to research and ideation
3. •Don't summarize back endlessly—show them concepts

Skip to campaign-ideation skill once you have context.