Instagram Content

Use this skill to create Instagram content for the selected campaign theme.

Process

1. •

   Load Selected Theme Context

   • •Retrieve the campaign theme user selected
   • •Review brand context from intake
   • •Consider visual style direction
2. •

   Generate Content Mix Create up to 5 content pieces with variety:

   Feed Posts (1-2 pieces)

   • •Carousel or single image
   • •Educational, promotional, or storytelling
   • •Caption with hook + value + CTA

   Stories (1-2 concepts)

   • •Ephemeral, casual, interactive
   • •Use polls, questions, countdowns
   • •Behind-the-scenes or quick tips

   Reels (1-2 concepts)

   • •Short-form video idea (script outline)
   • •Trending audio/format suggestions
   • •Hook in first 3 seconds
3. •

   Content Specification Format

   For each content piece:

   code

   ## [Content Type]: [Title/Hook]
   
   **Format**: [Carousel/Single/Story/Reel]
   **Objective**: [Awareness/Engagement/Traffic]
   
   **Visual Concept**:
   - Image 1: [description for image generation]
   - Image 2: [if carousel]
   
   **Caption**:
   [Full caption with emojis, line breaks, hashtags]
   
   **CTA**: [What action we want]
   
   **Posting Notes**: [Best time, any context]
   

4. •

   Image Generation Prompts For each visual, prepare a detailed prompt for NanoBanana:

   • •Include brand colors and style
   • •Specify composition and mood
   • •Reference the visual direction from theme

Example Output

## Feed Post 1: "The Problem No One Talks About"

**Format**: Carousel (3 slides)
**Objective**: Engagement + saves

**Visual Concept**:
- Slide 1: Bold text overlay on gradient background - "Why 90% of [X] fail"
- Slide 2: Problem breakdown with icons
- Slide 3: Solution teaser with product subtle placement

**Caption**:
Here's what nobody tells you about [topic] ⬇️

Most people think [common belief].
But after working with 100+ [audience], we found...

[Insight 1]
[Insight 2]
[Insight 3]

The solution? It's simpler than you think.
(Hint: it's in our bio)

Save this for later 📌

#[hashtag1] #[hashtag2] #[hashtag3]

**CTA**: Save + comment

**Posting Notes**: Tuesday or Thursday, 11am-1pm

Critical Rules

1. •Be specific - No generic "post about your product" advice
2. •Optimize for platform - Instagram-native formats and trends
3. •Include full captions - Ready to copy-paste
4. •Prepare image prompts - Detailed enough for NanoBanana
5. •Max 5 pieces - Quality over quantity for Phase 1

Output

Save content specs to campaign-deck/[brand]/copy/instagram/ as individual .md files.