Email Sequence

Use this skill to create email campaigns aligned with the selected theme.

Process

1. •

   Analyze Campaign Goal

   Based on the campaign objective, determine the optimal sequence type:

   Goal	Sequence Type	Length
   Awareness	Welcome/Intro	3-4 emails
   Engagement	Nurture/Value	4-5 emails
   Conversions	Promo/Launch	3-5 emails
   Signups	Onboarding	3-4 emails
   Re-engagement	Win-back	2-3 emails

   Do NOT use templates - plan the sequence dynamically based on:

   • •What the audience needs to know
   • •Objections to address
   • •Value to provide before asking
2. •

   Plan the Sequence Arc

   Before writing, outline the journey:

   code

   Email 1: [Purpose - e.g., Introduce, hook with story]
   Email 2: [Purpose - e.g., Provide value, build trust]
   Email 3: [Purpose - e.g., Social proof, case study]
   Email 4: [Purpose - e.g., Soft pitch, address objection]
   Email 5: [Purpose - e.g., Hard CTA, urgency]
   

3. •

   Generate Each Email

   For each email, provide:

   markdown

   # Email [N]: [Internal Name]
   
   **Send timing**: [Day X of sequence / specific trigger]
   **Subject line**: [Primary subject]
   **Preview text**: [First line visible in inbox]
   
   ---
   
   [Full email body in markdown]
   
   ---
   
   **CTA Button**: [Button text]
   **CTA Link**: [Placeholder - user fills in]
   

4. •

   High-Converting Elements

   Include in emails:

   • •Hook: First line grabs attention
   • •Story/Value: Middle section delivers value
   • •Single CTA: One clear action per email
   • •P.S. line: Often most-read part

   Subject line formulas:

   • •Curiosity: "The [thing] I almost deleted"
   • •Benefit: "Get [result] in [timeframe]"
   • •Urgency: "[X] hours left: [offer]"
   • •Question: "Is this why [problem]?"
   • •Personal: "Quick question, [name]"

Example Output

# Email 1: The Welcome

**Send timing**: Immediately after signup
**Subject line**: Welcome to [Brand] - here's what happens next
**Preview text**: Plus a quick gift inside...

---

Hey [First Name],

Welcome to the [Brand] family 🎉

I'm [Founder Name], and I wanted to personally thank you for joining us.

Here's what you can expect:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

But first, a quick gift: [freebie or value]

[Link]

Talk soon,
[Signature]

P.S. – Reply to this email and tell me: what's your biggest challenge with [topic]? I read every response.

---

**CTA Button**: Get Your [Gift]
**CTA Link**: [User to add]

Critical Rules

1. •Dynamic planning - No one-size-fits-all templates
2. •Conversion-focused - Every email has a purpose in the journey
3. •Ready to use - Full copy, not outlines
4. •Markdown format - User copies to their ESP
5. •Personalization tokens - Use [First Name], [Brand], etc.

Output

Save each email as campaign-deck/[brand]/emails/email-[N]-[name].md