Social Media Hygiene Check

Use this skill to audit a client's social media presence and generate a comprehensive hygiene report with actionable recommendations.

Process

1. •

   Information Gathering

   • •Collect client/company name
   • •Gather direct social media URLs (LinkedIn, Facebook, Instagram)
   • •Understand brand context (industry, target audience, current tone)
2. •

   Platform-Specific Content Extraction

   For LinkedIn:

   • •Load the checklist: get_skill_reference("hygiene-check", "references/linkedin-checklist.md")
   • •Use extract_content_from_url with the LinkedIn URL (works without login)
   • •Extract real bio, about section, tagline, and visible profile elements

   For Instagram or Facebook:

   • •

     Load the appropriate checklist:

     • •get_skill_reference("hygiene-check", "references/instagram-checklist.md")
     • •get_skill_reference("hygiene-check", "references/facebook-checklist.md")
   • •

     DO NOT use extract API - these platforms block extraction with sign-in modals

   • •

     Use the screenshot provided by the user

   • •

     Analyze the screenshot using vision capabilities to extract:

     • •Bio/About section text (read it from the image)
     • •Profile picture & cover image quality assessment
     • •Story highlights/covers (for Instagram)
     • •Recent post samples and engagement visible
   • •

     Quote visible text from the screenshot in your analysis

   • •

     Analyze extracted/visible content against checklist:

     • •Bio/About section (actual text from page or screenshot)
     • •Profile picture & cover image (presence/quality)
     • •Contact information completeness
     • •Content highlights (actual posts/content visible)
   • •

     Identify concrete gaps based on extracted content vs. checklist

3. •

   Fact-Based Findings

   • •CRITICAL: All findings MUST be fact-based with citations
   • •Quote actual text from extracted content
   • •Example: "Bio reads: '[actual bio text]' - Missing value proposition"
   • •Example: "Cover image is generic abstract pattern - No brand messaging visible"
   • •NO assumptions, NO "likely", NO "assume", NO speculation
   • •If data isn't available from extract, state "Not visible in extracted content"
4. •

   Content Recommendations

   • •Draft improved bio copy (brand-aligned, clear, compelling)
   • •Suggest cover image concepts based on missing elements
   • •Write comprehensive About Us sections
   • •Propose banner/tagline text
   • •Reference audit-criteria.md for quality standards
5. •

   Client Action Items

   • •List what needs client approval
   • •Specify required information (contact details, etc.)
   • •Note any assets that need to be created (e.g., cover images)
6. •

   Document Generation - MANDATORY

   • •

     Load the template: get_skill_reference("hygiene-check", "assets/hygiene-template.md")

   • •

     Fill in all sections following the EXACT template structure

   • •

     Keep it simple and clean - match the sample format exactly

   • •

     MUST generate Word document by calling the tool:

     code

     generate_word_document(
         content=your_filled_markdown_content,
         title="Social Media Hygiene Check"
     )
     

   • •

     The tool will return artifact metadata

   • •

     Do NOT include file paths, raw URLs, filenames, or download/status labels in your response text

   • •

     Do NOT append lines like [file.docx], (Ready for download), or "generated document below"

Critical Rules

1. •PLATFORM-SPECIFIC DATA COLLECTION:
   • •LinkedIn: Use extract_content_from_url (works without login)
   • •Instagram/Facebook: Use screenshot + vision analysis (extract API blocked by sign-in modal)
2. •FACT-BASED ONLY - Quote actual content extracted from pages or visible in screenshots
3. •SIMPLE FORMAT - Follow the template exactly, keep it clean like the sample
4. •GENERATE .DOCX - Import and call the generator directly, but keep final text focused on findings/recommendations only
5. •VISION ANALYSIS - For screenshots, read and quote visible text directly from the image

Output Format

CRITICAL: Match the sample format EXACTLY:

Hygiene Check

Social Media Platform - [LinkedIn, Instagram, etc.]

## LinkedIn

Suggested Bio:
[Clean, simple bio text]

Cover Image:
[Simple description]

About Us:
[Paragraph format, not list]

Banner:
[Tagline text]

## Instagram

[Same structure]

Required from client -

Approval/Feedback of:
- [Item 1]

Contact details:
- Email ID
- Phone Number

Do NOT use:

• •❌ Tables (use simple paragraphs)
• •❌ Complex formatting
• •❌ Excessive markdown
• •❌ Verbose explanations

Quality Guidelines

• •Fact-based: Quote actual text from extracted content
• •Professional tone: Refined, agency-quality copy
• •Simple structure: Match sample format - clean and scannable
• •Action-oriented: Clear next steps
• •Concise: Direct recommendations, no fluff