Content Strategy Skill
Use this skill to turn research into a plan of action.
Process
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Define Content Pillars
- •Create 3-4 core themes (Pillars) the company should talk about.
- •Ensure they align with the Intersection of:
- •Audience Pain Points (from Audience Analysis)
- •Company Expertise (from Company Research)
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Platform Strategy (LinkedIn Focus)
- •Profile Optimization: Recommendations for the main company page or founder profile.
- •Content Mix: Ratio of Educational vs. Promotional vs. Culture content.
- •Formats: Text-only, Carousel, Video, Polls.
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Ideation
- •Generate 5 concrete post ideas per pillar.
- •Write hooks for the top ideas.