Competitor Intelligence Skill

Use this skill to benchmark the client against the market.

Process

1. •

   Competitor Identification

   • •Identify 2-3 direct competitors.
   • •Identify 1 aspirational competitor (someone doing it amazing).
2. •

   Content Audit

   • •What are they talking about? (Topics)
   • •How are they talking about it? (Tone/Format)
   • •What is working? (High engagement posts)
   • •What is NOT working? (Low engagement)
3. •

   Gap Analysis

   • •What topics are competitors ignoring?
   • •Where is their quality low?
   • •This is the "Opportunity Zone" for our client.

Output

### ⚔️ Competitive Landscape

| Competitor | Key Strategy | Top Performing Content | Weakness/Gap |
| :--- | :--- | :--- | :--- |
| [Name] | [Summary] | [Example] | [Insight] |

**Strategic Opportunity**: [Where can we win?]