Company Research Skill

Use this skill to conduct a comprehensive analysis of a target company. This is the foundation for all content strategy work.

Process

1. •

   Business Model Analysis

   • •What does the company sell?
   • •How do they make money?
   • •Who are their primary customers (B2B/B2C)?
2. •

   Product & Service Deep Dive

   • •List key products/services.
   • •Identify "Hero" products.
   • •Analyze pricing strategy (if public).
3. •

   Brand Identity

   • •Analyze brand voice (Professional, Playful, Technical, educational?).
   • •Identify key messaging themes / slogans.
   • •Review visual identity comments (logo, colors - broadly).
4. •

   Market Position

   • •What is their Unique Value Proposition (UVP)?
   • •How do they differentiate from general competitors?

Output Format

Provide a "Company Briefing" section in markdown:

### 🏢 Company Briefing: [Company Name]

**Core Business**: [Summary]

**Key Offerings**:
*   [Product A]: [Description]
*   [Product B]: [Description]

**Brand Voice**: [Adjectives]
**UVP**: [Analysis of why they are unique]