AgentSkillsCN

persuasion-cialdini-influence-design

以 Cialdini 的说服原则为基础，结合实证依据，设计兼具伦理与实效的说服策略。当您需要撰写高影响力的信息、提案或营销活动时，若这些内容必须做到“原则—证据—行动”的清晰衔接，并根据不同传播渠道精准施策，此功能将助您事半功倍。

SKILL.md
--- frontmatter
name: persuasion-cialdini-influence-design
description: Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.

Cialdini Influence Design

Use $ARGUMENTS as initial context.

When to use this skill

  • •Persuasive emails, pitches, proposals, and campaign messaging.
  • •Internal influence communications requiring buy-in.
  • •GTM or marketing copy that needs credible proof structures.
  • •Situations where persuasion must remain ethical and non-manipulative.

Required inputs

  • •Objective, audience, and desired action.
  • •Available proof points and constraints.
  • •Channel, tone, and execution timeline.

Workflow

  1. •Define target behavior and decision context.
  2. •Identify barriers, motivators, and decision criteria.
  3. •Select 2-3 Cialdini principles that best match context.
  4. •Build traceability matrix: principle -> evidence -> claim.
  5. •Draft channel-specific message variants with clear CTA.
  6. •Run ethical risk check and adjust risky framing.

Ask-first questions

Ask up to 3 questions before drafting:

  1. •What action should the audience take and by when?
  2. •Which proof points are verifiable today?
  3. •What ethical or legal boundaries cannot be crossed?

Assumption policy

  • •If proof is incomplete, clearly mark assumptions and confidence.
  • •Do not use fabricated urgency, fake social proof, or inflated authority.
  • •State when claim strength exceeds evidence strength.

Output contract

Always produce these sections in order:

  1. •Context
  2. •Decision or Recommendation
  3. •Analysis
  4. •Risks
  5. •Next Actions
  6. •Assumptions

Guardrails

  • •Every persuasive claim must map to verifiable evidence.
  • •Keep emotional framing proportional to factual support.
  • •Include at least one trust-preserving alternative for skeptical audiences.
  • •Reject coercive language or misleading scarcity.

Resources

  • •references/cialdini-principles.md - Principle selection and usage cues.
  • •references/ethical-guardrails.md - Non-manipulation and compliance checks.
  • •templates/persuasion-brief.md - Decision-ready persuasion template.
  • •examples/persuasion-cialdini-example.md - Golden example with proof mapping.

Keywords

persuasion, Cialdini, social proof, authority, reciprocity, scarcity, commitment, ethics