LinkedIn Campaign Complete Guide
For message templates, see references/templates.md.
High-Converting LinkedIn Targets
Tier 1 (Highest Priority)
- •LinkedIn Webinar/Event attendees
- •Post engagers (filter to ICP via Clay)
- •Company page followers
- •Profile viewers
Tier 2 (Good Priority)
- •Recently created group members
- •Newsletter subscribers
- •Content commenters
Critical Filter: "Posted within last 30 days" = Active user
LinkedIn Copywriting Rules
- •Never over one paragraph long
- •3-4 sentences maximum
- •Focus on creating conversation, not selling
- •Use eye-catching auto-embedding resources (Loom, posts, webinars)
LinkedIn Campaign Sequence (Human-Like)
code
Step 1: View profile (Day 1)
↓
Step 2: Like a recent post (Day 1-2)
↓
Step 3: Send connection request (Day 2-3)
↓
[Wait for acceptance]
↓
Step 4: Send first message (4-24 hours after acceptance)
↓
Step 5: Follow-up if no response (Day 5-7)
Scheduling Best Practices
| Factor | Recommendation |
|---|---|
| Timezone | Prospect's working hours (9 AM - 6 PM) |
| Days | Weekdays only (Mon-Thu best) |
| Breaks | At least one day off per week |
| Timing | When they're likely online |
Combines with
| Skill | Why |
|---|---|
linkedin-limits-warmup | Stay within limits while executing |
linkedin-success-factors | Apply success factors to campaign |
cold-email-4-sequence | Coordinate LinkedIn + email |
personalization-hooks | Add hooks to LinkedIn messages |
Example prompts
code
Create a LinkedIn sequence for post engagers who match my ICP.
code
Write connection request notes for VP Sales at SaaS companies.
code
How do I coordinate LinkedIn messages with my email sequence?