lead-sources-guide

按使用场景划分的潜在客户来源，搭配 Clay 提供的交付就绪模板——Apollo、LinkedIn Sales Navigator、Clay、Ocean.io、Openmart 以及本地目录。在选择潜在客户来源、构建拓扑客户工作流，或设置数据补充环节时使用。

SKILL.md

--- frontmatter

name: lead-sources-guide
description: Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

•Best for: Broad targeting
•Use with: LeadMagic scraper for enrichment
•Pros: Good volume
•Cons: Needs verification

LinkedIn Sales Navigator

•Best for: Precise role/seniority targeting
•Use with: Prospeo or Vayne scrapers
•Pros: Higher quality
•Cons: Lower volume

Clay Find People/Accounts

•Best for: Quick lookups
•Use case: Native database for enrichment workflows

Ocean.io

•Best for: Lookalike accounts
•Use case: Expanding TAM based on tech stack/ICP

Openmart

•Best for: Local lead generation
•Use case: SMB-focused targeting

Local Directories

•Best for: Niche verticals
•Tool: Instant Data Scraper
•Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

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Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

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Leadmagic → Apollo Import → Persona Segment

Email Enrichment

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Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

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Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

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Vayne → Sales Nav → Import Template

List Building Pro Tips

•Mix sources - Don't rely on just one
•Scraping = step 1 - Still need Clay enrichment
•Templates are modular - Adjust for campaign goals
•Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

Combines with

Skill	Why
`clay-enrichment-9step`	Enrich leads after sourcing
`list-building-tips`	Apply quality principles
`clay-buying-signals-5`	Add signals to sourced leads
`buying-signals-6`	Prioritize by signal strength

Example prompts

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Which source should I use for targeting VP Engineering at Series B startups?

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Set up a Clay template for Apollo → enrichment → email verification.

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How do I find lookalike companies to my best customers?