AgentSkillsCN

email-writing-frameworks

5 个经过验证的冷外联邮件写作框架——“算一算”、“短促触发”、“同类公司挑战”、“中立洞察”、“领导者责任”。在撰写冷邮件、规划外联信息,或为 ICP 选择合适的框架时使用。

SKILL.md
--- frontmatter
name: email-writing-frameworks
description: 5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.

Email Writing Frameworks

1. Do the Maths Framework

Trigger + pitch + calculation + CTA

Structure:

code
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?

When to use: When you can quantify the problem or ROI


2. Short-Trigger Based Outreach

Rules:

  • 3-4 sentences maximum
  • Lead with observation, not pitch
  • One clear CTA

Structure:

code
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]

When to use: Default framework for most cold outreach


3. Challenge of Similar Companies

Reference industry-specific pain and position as pattern you've seen.

Structure:

code
Companies doing [X revenue] in [industry] often struggle with [problem].

We've helped [similar companies] solve this by [solution].

Is this on your radar?

When to use: When targeting a specific vertical or company profile


4. Neutral Insight Framework

Share third-party resource (not your content) to build trust before pitching.

Structure:

code
Came across this [resource] that addresses [their problem].

Thought it might be useful given [observation about their situation].

[Optional soft pitch]

When to use: For warming up cold prospects, building trust first


5. Leader Responsibilities

Role-specific questions that prompt reflection.

Structure:

code
As [title], how are you currently handling [challenge]?

Most [titles] I talk to are dealing with [common problem].

Worth comparing notes?

When to use: When targeting specific roles with known pain points


Combines with

SkillWhy
cold-email-4-sequenceApply frameworks to each email in sequence
josh-braun-copywritingPolish copy after choosing framework
cold-email-templates-34See templates using each framework
personalization-hooksAdd hooks to framework structure

Example prompts

code
Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
code
Which framework should I use for a prospect who just raised Series B?
code
Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.