Cold Email Templates Library (34 Templates)
Quick reference for cold email templates. For full templates, see reference files below.
Template Categories
| Category | Count | Details |
|---|---|---|
| First Touch | 23 | references/first-touch.md |
| Follow-Up | 4 | references/follow-up.md |
| Re-Engagement | 4 | references/re-engagement.md |
Key Template Principles
- •Lead with pain not features
- •Keep qualification simple (deeper on calls)
- •Personalize to person not just company
- •Use specific social proof numbers ("47% increase" not "significant improvement")
- •Soft CTAs work better ("worth a look?" vs "book a call")
- •Multi-channel coordination (email + LinkedIn + ads)
- •Humor reduces tension
- •Timing matters (new role signals peak at days 14-45)
- •Value-first before asking
Top Performing Templates
| Template | Use Case | Reply Rate |
|---|---|---|
| #4 NCAA Games Hook | Sports timing | >10% |
| #20 New Exec | First 90 days | 8-12% |
| #22 Do the Math | ROI-focused | 8-10% |
| #27 Nooks SDR | Follow-up | 6-8% |
| #31 No-Oriented | Re-engagement | 10-15% |
Combines with
| Skill | Why |
|---|---|
cold-email-4-sequence | Plug templates into sequence structure |
personalization-hooks | Add hooks to any template |
email-writing-frameworks | Understand framework behind each template |
buying-signals-6 | Match template to signal |
Example prompts
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Give me 3 templates for following up with website visitors.
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Which template works best for prospects who just got funding?
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Adapt template #20 (New Exec) for a CMO at a fintech company.