AgentSkillsCN

Marketing Skill

营销技能

SKILL.md

Marketing Skill for Khujta AI - Análisis Presidencial 2025

Purpose

This skill helps create marketing content, identify target audiences, generate social media posts, and suggest site improvements to make the Chilean Presidential Analysis project more appealing and reach a wider audience.

Capabilities

1. Audience Analysis

  • •Identify target demographics (undecided voters, politically engaged citizens, tech-savvy millennials, educators)
  • •Understand pain points and motivations
  • •Create marketing messages for each segment

2. Content Generation

  • •Twitter/X threads and posts
  • •Instagram captions
  • •LinkedIn articles
  • •Email campaigns
  • •Press releases
  • •Reddit posts
  • •Video scripts

3. Site Improvement Suggestions

  • •New features to add (quizzes, comparators, highlight reels)
  • •UX improvements for better engagement
  • •Social sharing optimizations
  • •Mobile experience enhancements

4. Campaign Strategy

  • •Launch campaigns
  • •Content calendars
  • •Viral content ideas
  • •Partnership opportunities

How to Use This Skill

Generate Social Media Content

code
User: "Create a Twitter thread announcing the site launch"
Assistant: [Generates ready-to-post thread in Spanish with data insights]

Suggest Site Improvements

code
User: "What pages should I add to increase engagement?"
Assistant: [Suggests "Find Your Candidate" quiz, head-to-head comparator, etc.]

Analyze Target Audience

code
User: "Who should I market this to?"
Assistant: [Provides detailed audience segments with pain points and messaging]

Create Campaign Materials

code
User: "Draft a press release for Chilean tech media"
Assistant: [Creates Spanish press release with key angles and contact info]

Key Marketing Materials

All marketing materials are stored in /ai/marketing/:

  • •strategy.md - Complete marketing strategy
  • •content-samples.md - Ready-to-use social media content
  • •audience-personas.md - Detailed target audience profiles
  • •campaign-calendar.md - Suggested posting schedule

Project Context

Site: https://brownbull.github.io/presi2025/ Purpose: AI-powered analysis of 8 Chilean presidential programs from 28 electoral personas Key Stats: 1,547 measures analyzed, 224 evaluations, vibecoded in 48 hours Tech Stack: Eleventy, Claude Sonnet 4.5, GitHub Pages Branding: Khujta AI - independent, transparent, civic tech

Target Audiences

  1. •

    Undecided Voters (HIGH PRIORITY)

    • •Demographics: 25-55, middle class, urban
    • •Pain Point: Overwhelmed by campaign rhetoric, no time to read programs
    • •Message: "Find your candidate in 5 minutes based on YOUR reality"
  2. •

    Politically Engaged Citizens

    • •Demographics: 30-65, active on social media
    • •Pain Point: Need data for discussions, want to fact-check
    • •Message: "Data-driven analysis. 1,547 measures cited. Share evidence, not opinions."
  3. •

    Tech-Savvy Millennials & Gen Z

    • •Demographics: 18-35, digital natives
    • •Pain Point: Politics is boring, don't trust traditional media
    • •Message: "AI analyzing Chilean politics. The future of electoral info is here."
  4. •

    Educators & Students

    • •Demographics: Teachers, professors, students
    • •Pain Point: Need structured data for teaching/research
    • •Message: "Open methodology, structured data, perfect for civic education."

Content Themes

Educational

  • •How to read political programs
  • •What each candidate prioritizes
  • •Behind-the-scenes: How AI analyzes politics

Data-Driven

  • •Rankings and comparisons
  • •Topic analysis (who has most measures on X?)
  • •Surprising findings from the data

Interactive

  • •Polls and quizzes
  • •"Which persona are you?"
  • •Vote predictions based on data

Technical

  • •Vibecoding case study
  • •AI methodology
  • •Open source transparency

Success Metrics

6-Week Goals

  • •10,000 unique visitors
  • •5,000 matriz interactions
  • •500 social shares
  • •3 media mentions
  • •50 "buy me a coffee" supporters

Long-term Vision

  • •Become THE reference for Chilean electoral analysis
  • •Replicate for other elections (Congressional, Municipal)
  • •Expand to other LatAm countries
  • •Establish Khujta AI brand

Quick Commands

When invoked, this skill can:

  • •generate-tweet - Create Twitter content about the project
  • •generate-post - Create Instagram/LinkedIn post
  • •suggest-features - Recommend new site features
  • •analyze-audience - Deep dive on target demographics
  • •create-campaign - Design a launch campaign
  • •write-press-release - Draft media outreach materials

Notes

  • •All content should be in Spanish for Chilean audience
  • •Maintain non-partisan stance (analyze all candidates equally)
  • •Emphasize transparency and open methodology
  • •Highlight innovation (vibecoding, AI analysis)
  • •Focus on empowering voters with information