Google Ads Expert Skill
Observer mode access to Google Ads metrics via Google Ads Scripts webhook.
Capabilities
- •View campaign metrics (cost, clicks, impressions, conversions)
- •Read historical data ingested from Google Ads Scripts
- •Analyze campaign performance
Limitations (Observer Mode)
- •Cannot modify campaigns
- •Cannot change budgets
- •Cannot pause/enable campaigns
- •Read-only access only
Data Source
Data is ingested via webhook from Google Ads Scripts. The script runs on schedule and POSTs metrics to the webhook endpoint.
Usage
View latest ingested data
bash
node /root/.openclaw/custom-skills/dist/skills/google-ads-expert/cli.js latest
View data for specific date
bash
node /root/.openclaw/custom-skills/dist/skills/google-ads-expert/cli.js date 2026-01-31
Metrics Available
| Metric | Description |
|---|---|
| cost | Total ad spend in account currency |
| clicks | Number of ad clicks |
| impressions | Number of ad views |
| conversions | Conversion events |
| conversionValue | Monetary value of conversions |
| ctr | Click-through rate (clicks/impressions) |
| cpc | Cost per click (cost/clicks) |
| conversionRate | Conversions per click |
Output Format
Results include:
- •Account info (ID, name, currency)
- •Date range of metrics
- •Campaign-level breakdown
- •Calculated metrics (CTR, CPC, conversion rate)