Financial Projections
Create a comprehensive 3-5 year financial model with revenue projections, cost structure, headcount planning, cash flow analysis, and three-scenario modeling (conservative, base, optimistic) for startup financial planning and fundraising.
Use this skill when
- •Working on financial projections tasks or workflows
- •Needing guidance, best practices, or checklists for financial projections
Do not use this skill when
- •The task is unrelated to financial projections
- •You need a different domain or tool outside this scope
Instructions
- •Clarify goals, constraints, and required inputs.
- •Apply relevant best practices and validate outcomes.
- •Provide actionable steps and verification.
- •If detailed examples are required, open
resources/implementation-playbook.md.
What This Command Does
This command builds a complete financial model including:
- •Cohort-based revenue projections
- •Detailed cost structure (COGS, S&M, R&D, G&A)
- •Headcount planning by role
- •Monthly cash flow analysis
- •Key metrics (CAC, LTV, burn rate, runway)
- •Three-scenario analysis
Instructions for Claude
When this command is invoked, follow these steps:
Step 1: Gather Model Inputs
Ask the user for essential information:
Business Model:
- •Revenue model (SaaS, marketplace, transaction, etc.)
- •Pricing structure (tiers, average price)
- •Target customer segments
Starting Point:
- •Current MRR/ARR (if any)
- •Current customer count
- •Current team size
- •Current cash balance
Growth Assumptions:
- •Expected monthly customer acquisition
- •Customer retention/churn rate
- •Average contract value (ACV)
- •Sales cycle length
Cost Assumptions:
- •Gross margin or COGS %
- •S&M budget or CAC target
- •Current burn rate (if applicable)
Funding:
- •Planned fundraising (amount, timing)
- •Pre/post-money valuation
Step 2: Activate startup-financial-modeling Skill
The startup-financial-modeling skill provides frameworks. Reference it for:
- •Revenue modeling approaches
- •Cost structure templates
- •Headcount planning guidance
- •Scenario analysis methods
Step 3: Build Revenue Model
Use Cohort-Based Approach:
For each month, track:
- •New customers acquired
- •Existing customers retained (apply churn)
- •Revenue per cohort (customers × ARPU)
- •Expansion revenue (upsells)
Formula:
MRR (Month N) = Σ across all cohorts: (Cohort Size × Retention Rate × ARPU) + Expansion
Project:
- •Monthly detail for Year 1-2
- •Quarterly detail for Year 3
- •Annual for Years 4-5
Step 4: Model Cost Structure
Break down operating expenses:
1. Cost of Goods Sold (COGS)
- •Hosting/infrastructure (% of revenue or fixed)
- •Payment processing (% of revenue)
- •Variable customer support
- •Third-party services
Target gross margin:
- •SaaS: 75-85%
- •Marketplace: 60-70%
- •E-commerce: 40-60%
2. Sales & Marketing (S&M)
- •Sales team compensation
- •Marketing programs
- •Tools and software
- •Target: 40-60% of revenue (early stage)
3. Research & Development (R&D)
- •Engineering team
- •Product management
- •Design
- •Target: 30-40% of revenue
4. General & Administrative (G&A)
- •Executive team
- •Finance, legal, HR
- •Office and facilities
- •Target: 15-25% of revenue
Step 5: Plan Headcount
Create role-by-role hiring plan:
Reference team-composition-analysis skill for:
- •Roles by stage
- •Compensation benchmarks
- •Hiring velocity assumptions
For each role:
- •Title and department
- •Start date (month/quarter)
- •Base salary
- •Fully-loaded cost (salary × 1.3-1.4)
- •Equity grant
Track departmental ratios:
- •Engineering: 40-50% of team
- •Sales & Marketing: 25-35%
- •G&A: 10-15%
- •Product/CS: 10-15%
Step 6: Calculate Cash Flow
Monthly cash flow projection:
Beginning Cash Balance + Cash Collected (revenue, consider payment terms) - Operating Expenses - CapEx = Ending Cash Balance Monthly Burn = Revenue - Expenses (if negative) Runway = Cash Balance / Monthly Burn Rate
Include Funding Events:
- •Timing of raises
- •Amount raised
- •Use of proceeds
- •Impact on cash balance
Step 7: Compute Key Metrics
Calculate monthly/quarterly:
Unit Economics:
- •CAC (S&M spend / new customers)
- •LTV (ARPU × margin% / churn rate)
- •LTV:CAC ratio (target > 3.0)
- •CAC payback period (target < 18 months)
Efficiency Metrics:
- •Burn multiple (net burn / net new ARR) - target < 2.0
- •Magic number (net new ARR / S&M spend) - target > 0.5
- •Rule of 40 (growth% + margin%) - target > 40%
Cash Metrics:
- •Monthly burn rate
- •Runway in months
- •Cash efficiency
Step 8: Create Three Scenarios
Build conservative, base, and optimistic projections:
Conservative (P10):
- •New customers: -30% vs. base
- •Churn: +20% vs. base
- •Pricing: -15% vs. base
- •CAC: +25% vs. base
Base (P50):
- •Most likely assumptions
- •Primary planning scenario
Optimistic (P90):
- •New customers: +30% vs. base
- •Churn: -20% vs. base
- •Pricing: +15% vs. base
- •CAC: -25% vs. bas