Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

Use this skill when

• •Working on business case generator tasks or workflows
• •Needing guidance, best practices, or checklists for business case generator

Do not use this skill when

• •The task is unrelated to business case generator
• •You need a different domain or tool outside this scope

Instructions

• •Clarify goals, constraints, and required inputs.
• •Apply relevant best practices and validate outcomes.
• •Provide actionable steps and verification.
• •If detailed examples are required, open resources/implementation-playbook.md.

What This Command Does

Create a complete business case including:

1. •Executive summary
2. •Problem and market opportunity
3. •Solution and product
4. •Competitive analysis and differentiation
5. •Financial projections
6. •Go-to-market strategy
7. •Team and organization
8. •Risks and mitigation
9. •Funding ask and use of proceeds

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

Company Basics:

• •Company name and elevator pitch
• •Stage (pre-seed, seed, Series A)
• •Problem being solved
• •Target customers

Audience:

• •Who will read this? (VCs, angels, strategic partners)
• •What's the primary goal? (fundraising, partnership, internal planning)

Available Materials:

• •Existing pitch deck or docs?
• •Market sizing data?
• •Financial model?
• •Competitive analysis?

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

• •market-sizing-analysis - TAM/SAM/SOM calculations
• •startup-financial-modeling - Financial projections
• •competitive-landscape - Competitive analysis frameworks
• •team-composition-analysis - Organization planning
• •startup-metrics-framework - Key metrics and benchmarks

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

Company Overview:

• •One-sentence description
• •Founded, location, stage
• •Team highlights

Problem Statement:

• •Core problem being solved (2-3 sentences)
• •Market pain quantified

Solution:

• •How the product solves it (2-3 sentences)
• •Key differentiation

Market Opportunity:

• •TAM: $X.XB
• •SAM: $X.XM
• •SOM (Year 5): $X.XM

Traction:

• •Current metrics (MRR, customers, growth rate)
• •Key milestones achieved

Financial Snapshot:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

Funding Ask:

• •Amount seeking
• •Use of proceeds (top 3-4)
• •Expected milestones

Section 2: Problem & Market Opportunity (2-3 pages)

The Problem:

• •Detailed problem description
• •Who experiences this problem
• •Current solutions and their limitations
• •Cost of the problem (quantified)

Market Landscape:

• •Industry overview
• •Key trends driving opportunity
• •Market growth rate and drivers

Market Sizing:

• •TAM calculation and methodology
• •SAM with filters applied
• •SOM with assumptions
• •Validation and data sources
• •Comparison to public companies

Target Customer Profile:

• •Primary segments
• •Customer characteristics
• •Decision-makers and buying process

Section 3: Solution & Product (2-3 pages)

Product Overview:

• •What it does (features and capabilities)
• •How it works (architecture/approach)
• •Key differentiators
• •Technology advantages

Value Proposition:

• •Benefits by customer segment
• •ROI or value delivered
• •Time to value

Product Roadmap:

• •Current state
• •Near-term (6 months)
• •Medium-term (12-18 months)
• •Vision (2-3 years)

Intellectual Property:

• •Patents (filed, pending)
• •Proprietary technology
• •Data advantages
• •Defensibility

Section 4: Competitive Analysis (2 pages)

Competitive Landscape:

• •Direct competitors
• •Indirect competitors (alternatives)
• •Adjacent players (potential entrants)

Competitive Matrix:

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|----|---------| -------|--------|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $X | $Y | $Z | $W |

Differentiation:

• •3-5 key differentiators
• •Why these matter to customers
• •Defensibility of advantages

Competitive Positioning:

• •Positioning map (2-3 dimensions)
• •Market positioning statement

Barriers to Entry:

• •What protects against competition
• •Network effects, switching costs, etc.

Section 5: Business Model & Go-to-Market (2 pages)

Business Model:

• •Revenue model (subscriptions, transactions, etc.)
• •Pricing strategy and tiers
• •Customer acquisition approach
• •Expansion rev