Audience
Non-technical women learning AI-assisted development.
Channel Guidelines
LinkedIn Posts
- •Length: 90–200 words optimal
- •Structure: Hook → insight → implication
- •One idea per post
- •No hashtags
- •Whitespace between paragraphs for scannability
- •The opening sentence promises concrete professional benefit
- •End with a question or implication, not a summary
- •Value density: concentrated insights outperform verbose posts
Substack Notes
- •More reflective, longer-form thinking allowed
- •Can explore nuance and uncertainty
- •Still no jargon or hype
Openings
Do:
- •Strong opening lines that promise immediate value
- •Start with a specific moment, frustration, or observation
- •Reframe a common belief
- •Name a practical distinction people miss
Don't:
- •Grand claims about industries or "the future"
- •Rhetorical questions as hooks
- •Abstract definitions before context
Examples of Hooks
Good: Curiosity Gap
I discovered why 87% of LinkedIn outreach fails. The reason surprised even me.
Why it works: It promises specific, valuable information while creating mystery. The reader’s brain compels them to continue.
Good: Pattern Interrupt
Forget everything you know about LinkedIn algorithms. It’s simpler than experts claim.
Why it works: It challenges conventional wisdom and signals a fresh perspective that contradicts what most people believe.
Good: Data-backed
Three LinkedIn message templates that generated $157K in 30 days.
Why it works: The specificity of both metrics signals rigorous, measurable results, not vague claims.
Good: Social Proof
My client’s LinkedIn post reached 1.2 million views last week using this structure.
Why it works: Extreme results create curiosity about the METHOD, readers think "If they did it, I can too."
Bad: Hyperbolic
The LinkedIn secret nobody talks about
Why it fails: Hyperbolic opener. Overpromising without delivering and too vague.
Bad: Vague
LinkedIn is important
Why it fails: Vague language.
Bad: Condescending
If you’re still doing this, you’re making a huge mistake
Why it fails: Negative, condescending tone.
Structure
- •Lead with the point, then support it
- •Use whitespace generously
- •Bullet points when they reduce cognitive load
- •Headings as signposts, not marketing hooks
- •End with a practical reframe or behavioural guidance, not a summary
Self-Check
Before publishing, verify:
- •Does the opening give a usable insight within the first two sentences?
- •Is there a specific example, tool, or scenario?
- •Does the ending advance thinking rather than summarise?
- •Would I trust this if someone else wrote it?