AgentSkillsCN

cro

转化率优化统筹者。深入分析转化漏斗，精准应用各领域专属优化模式。当用户希望提升转化效果、优化注册与结账流程、降低操作摩擦、提高用户激活率、搭建付费墙，或改善弹窗/模态框的展示效果时，可优先选用此工具。关键词：CRO、转化、漏斗、摩擦、优化、激活、付费墙、弹窗、表单、注册、新手引导。

SKILL.md
--- frontmatter
name: cro
description: |
  Conversion rate optimization orchestrator. Analyzes conversion funnels and applies 
  domain-specific patterns. Use when the user wants to optimize conversions, improve 
  signup/checkout flows, reduce friction, increase activation, create paywalls, or 
  improve popup/modal performance. Keywords: CRO, conversion, funnel, friction, 
  optimize, activation, paywall, popup, form, signup, onboarding.

Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

ContextReferenceTriggers
Marketing pages, landing pages, pricingreferences/page-patterns.md"page not converting", "improve landing page"
Forms (non-signup)references/form-patterns.md"form friction", "contact form", "lead capture"
Signup/registrationreferences/signup-patterns.md"signup dropoff", "registration friction"
Post-signup onboardingreferences/onboarding-patterns.md"activation rate", "first-run experience"
Paywalls, upgrade screensreferences/paywall-patterns.md"convert free to paid", "upgrade modal"
Popups, modals, bannersreferences/popup-patterns.md"exit intent", "email popup"

Workflow

  1. •Identify stage: Which part of the funnel?
  2. •Load patterns: Read relevant reference file
  3. •Assess current state: What exists today?
  4. •Apply framework: Use patterns for analysis
  5. •Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

  • •Touch targets 44px+
  • •Appropriate keyboard types
  • •Single-column layouts
  • •Sticky CTAs

Trust Signals

  • •Social proof near conversion points
  • •Privacy assurances
  • •Security badges where relevant
  • •Clear expectations

Friction Reduction

  • •Minimize required fields
  • •Smart defaults
  • •Progressive disclosure
  • •Clear error handling

Measurement

For any CRO work, ensure tracking:

  • •Funnel step completion rates
  • •Drop-off points
  • •Field-level analytics for forms
  • •Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See: ui-skills/references/expert-panel-review.md

  1. •Have 10 advertorial experts score the optimizations 0-100
  2. •Each provides specific improvement feedback
  3. •If average < 90: Iterate on recommendations
  4. •Only return when 90+ average achieved

Key reviewers for CRO:

  • •Laja - Conversion optimization
  • •Wiebe - CTA and form copy
  • •Wroblewski - Mobile and form UX
  • •Cialdini - Persuasion psychology

Related Skills

  • •ab-test-setup - For testing changes
  • •analytics-tracking - For measuring impact
  • •copywriting - For copy rewrites