Coverage Tracker
Track and audit content coverage across all 10 Port32 marina locations.
Port32 Locations
| Location | Region | Key Waters | State |
|---|---|---|---|
| Tierra Verde | Tampa Bay | Bunces Pass, Fort De Soto, Shell Key, Egmont Key, Gulf offshore | FL |
| Tampa | Tampa Bay | Old Tampa Bay, Hillsborough River, Courtney Campbell, Bayshore | FL |
| Jacksonville | NE Florida | St. Johns River, Atlantic offshore, Amelia Island | FL |
| Lighthouse Point | SE Florida | Hillsboro Inlet, ICW, Atlantic offshore | FL |
| Ft Lauderdale | SE Florida | New River, Port Everglades, Atlantic offshore | FL |
| Naples | SW Florida | Gordon Pass, Naples Bay, 10,000 Islands | FL |
| Marco Island | SW Florida | 10,000 Islands, Everglades, Caxambas Pass | FL |
| Cape Coral | SW Florida | Caloosahatchee River, Charlotte Harbor, Pine Island Sound | FL |
| Palm Beach Gardens | SE Florida | ICW, Jupiter Inlet, Atlantic offshore | FL |
| Morehead City | NC Coast | Bogue Sound, Cape Lookout, Outer Banks, Atlantic offshore | NC |
Location Hierarchy
Content serves hierarchically: marina → market → state. A captain at tierra-verde sees cards from tierra-verde + tampa-bay + florida.
code
florida ├── tampa-bay → tierra-verde, tampa ├── sw-florida → naples, marco-island, cape-coral ├── se-florida → fort-lauderdale, lighthouse-point, palm-beach-gardens └── ne-florida → jacksonville north-carolina └── crystal-coast → morehead-city
Content by level
- •State (
florida,north-carolina): Regulations, licensing, statewide seasons, hurricane prep - •Market (
tampa-bay,sw-florida, etc.): Regional weather, shared waters, regional events - •Marina (
tierra-verde,naples, etc.): Specific restaurants, passes, Port32 guides
Audit tip
When counting coverage, a captain's effective library = marina cards + market cards + state cards. A Tierra Verde captain with 12 marina cards also gets 11 tampa-bay cards + 4 florida cards = 27 total.
Core Beats Per Location
Every marina should have these content types:
- •Fishing — Local species, seasonal reports, spots
- •Destinations — Day trips, anchor-outs, island guides, sandbars
- •Dining — Dock-and-dine restaurants accessible by boat
- •Port32 — Marina-specific guides, amenities, first-timer content
- •Safety — Location-specific hazards, inlet guides
- •Maintenance — Climate-specific care
- •Events — Local boat shows, tournaments, waterfront festivals
Every market should have:
- •Weather — Regional marine forecast
- •Fishing — Regional fishing report (what's biting across the market)
- •Events — Regional boat shows, tournaments
- •Safety — Regional advisories (red tide, cold snaps, storms)
Every state should have:
- •Regulations — Fishing licenses, FWC rules, boating registration
- •Safety — Hurricane prep, statewide advisories
- •Seasons — Statewide species seasons (snook, grouper, lobster)
Coverage Audit
Quick count by location
bash
# Get all cards and analyze by location skip card list --limit=200 --json
Parse the JSON and count cards per location field.
Beat agents per location
bash
skip beat list --json
Check for gaps
For each location, verify:
- •✅ Has at least 1 fishing card
- •✅ Has at least 1 destinations/routes card
- •✅ Has at least 1 dining card
- •✅ Has a Port32 first-timer's guide
- •✅ Has at least 1 safety card
- •✅ Has at least 1 evergreen card
- •✅ No expired timely cards without replacement
Foundational Content Checklist
When launching a new location, dispatch these first (in order):
- •First-Timer's Guide — "Your First Trip Out of Port32 [Location]"
- •Top Destinations — "5 Places to Take Your Boat from [Location]"
- •Dock & Dine — "Restaurants You Can Boat To Near [Location]"
- •Fishing Primer — "What's Biting Near [Location]" (seasonal)
- •Port32 Amenities — What makes this specific marina special
Seasonal Content Calendar
Florida (all locations except Morehead City)
- •Jan-Feb: Winter fishing (sheepshead, black drum), manatee season, cold front prep
- •Mar-Apr: Spring fishing (tarpon starting), boat show season, spring break crowds
- •May-Jun: Summer prep, thunderstorm season begins, tarpon peak, snook open
- •Jul-Aug: Peak summer, afternoon storms daily, offshore runs, lobster mini-season (SE FL)
- •Sep-Oct: Hurricane season peak, early fall fishing, fewer crowds
- •Nov-Dec: Winter prep, snook closes, holiday events, snowbird arrivals
Morehead City NC
- •Jan-Feb: Winter fishing (speckled trout, red drum), cold weather boating
- •Mar-Apr: Spring runs begin, boat shows
- •May-Jun: King mackerel, cobia arriving, Cape Lookout trips
- •Jul-Aug: Peak offshore (mahi, tuna), Cape Lookout camping
- •Sep-Oct: Fall fishing (false albacore, red drum), hurricane season
- •Nov-Dec: Late fall fishing, winterization, oyster season
Priority Matrix
When deciding what to dispatch:
- •No content → Location with zero cards gets priority (foundational pack)
- •Expired timely → Replace stale weather/fishing/events immediately
- •Port32 gap → Every location needs its marina-specific content
- •Seasonal miss → Content that should exist for this time of year but doesn't
- •Copycat opportunity → Great magazine article that localizes well
- •Depth → Adding more content to locations that already have basics covered