Marketing Analysis

Analyze a company's marketing strategy — emails, social media, ads, and promotional events.

When to use

When the user wants to understand a company's marketing activity, email campaigns, social media engagement, ad creatives, or promotional calendar.

Workflow

1. •

   Find the company using search_companies with the company name or domain. This is FREE.

   • •Extract the company_id from the results
2. •

   Get marketing stats using get_company_marketing_stats. Costs 1 credit.

   • •Returns total assets by type, engagement metrics, posting frequency, best posting hours
   • •Good starting point for understanding the company's marketing profile
3. •

   Browse marketing assets using get_company_marketing_assets. Costs 1 credit per asset.

   • •Filter by asset_types to focus:
     • •'email' — marketing emails with subject lines and content
     • •'instagram_post' — Instagram posts with likes, comments, views
     • •'facebook_ads' — Meta/Facebook ads with creative cards and targeting
     • •'sms' — SMS/text message campaigns
     • •'homepage_screenshot' — website homepage screenshots showing promotions
   • •Use start_date / end_date to focus on a time period
   • •Paginate with page and page_size
4. •

   Get asset details using get_marketing_asset_details for full content of a specific asset. Costs 1 credit.

5. •

   Check promotional events using get_company_events. Costs 1 credit per event.

   • •Filter by event_types:
     • •'sitewide_discount' — sales and promotions
     • •'major_product_launch' — new product launches
     • •'major_restock' — restocks
     • •'category_launch' / 'category_discontinued' — category changes
     • •'major_price_decrease' / 'major_price_increase' — pricing shifts
     • •'product_highlight' — featured products
   • •Filter by channels to see which marketing channels promoted each event
6. •

   Present findings with:

   • •Marketing channel mix (email vs social vs ads)
   • •Posting frequency and best times
   • •Engagement metrics (likes, comments, shares)
   • •Recent campaigns and themes
   • •Promotional event calendar
   • •Content strategy patterns

Tips

• •Start with get_company_marketing_stats (1 credit) for the big picture
• •Use asset_types filter to focus on one channel at a time
• •Compare posting frequency across channels to understand marketing strategy
• •Use get_company_events to correlate marketing pushes with business events