Roviq Newsletter: Beehiiv Content Strategy

This skill governs the creation and management of Roviq newsletter content for Beehiiv.

1. Newsletter Structure

The Roviq newsletter has a structured format:

Header

• •Logo: Roviq branding.
• •Title: Issue Number and Date.

Introduction

• •Hook: A short, provocative statement about the industry or topic.
• •Summary: What's in this issue.

Section 1: Market Intel (The "News")

• •Focus: High-level trends, competitor moves, or regulatory shifts.
• •Source: Recent research or industry reports.
• •Takeaway: Why this matters to operators (clients).

Section 2: Operator Tips (The "Play")

• •Focus: Actionable advice for cannabis delivery/retail operators.
• •Example: "How to optimize your menu for higher conversion" or "Compliance check: age verification at the door".
• •Format: Bullet points, checklists, or step-by-step guides.

Section 3: Roviq Updates (The "Inside")

• •Focus: What we're building, new features, or team wins.
• •Tone: Humblebrag. "We just shipped X because Y needed it."

Footer

• •CTA: "Reply if you want help with [topic]" or link to sales page.
• •Socials: Twitter/LinkedIn links.
• •Unsubscribe: Mandatory link.

2. Beehiiv Formatting Guidelines

• •Headings: H2 for main sections, H3 for sub-points. Avoid H1 inside the body.
• •Paragraphs: Short (2-3 sentences max). Wall of text = delete.
• •Links: Descriptive anchor text (e.g., "Read the full report here" -> "Read the full report"). No raw URLs.
• •Images:
  • •Max width: 600px.
  • •Alt text mandatory.
  • •Captions centered below image.
• •Buttons:
  • •Primary CTA button color: #000000 (Black).
  • •Text color: #FFFFFF (White).
  • •Rounded corners: 4px.

3. Tone Guide

Direct, Data-Driven, No Fluff. Matches SOUL.md.

• •Be specific: "Revenue increased by 15%" > "Revenue went up significantly".
• •No jargon: Explain acronyms (e.g., CAC, LTV) if not standard.
• •Opinionated: Take a stance. "This is bad because..." > "Some say this is bad".
• •Zero "Salesy" Language: No "Unlock your potential", "Revolutionize your business", or "Game-changer". Just the facts.
• •Respect the Reader: Assume they are busy operators. Get to the point.

4. Content Sections

Market Intel

• •Use skills/research/SKILL.md to find relevant news.
• •Filter for impact: Does this change how they operate tomorrow?

Operator Tips

• •Source from memory/glass-learnings.md or client work.
• •Make it immediately useful.

Roviq Updates

• •Keep it brief. 1-2 sentences.

5. Workflow

1. •Ideation: Propose topics based on recent client work or industry news.
2. •Drafting: Write the content using this template.
3. •Review:
   • •Check against skills/humanizer/SKILL.md.
   • •Ensure formatting matches Beehiiv guidelines.
4. •Approval: Present to Randy for final sign-off.
5. •Scheduling: Set the send time in Beehiiv.