Social Listening

Track brand mentions, competitor activity, and industry conversations across social media and the web.

When to Use

•User wants to monitor what people say about a brand or product
•User asks "what are people saying about [company]?"
•Tracking competitor launches or announcements
•Monitoring industry trends and sentiment
•Social media due diligence before partnerships

Workflow

Step 1: Search Web Mentions with Exa

Find recent mentions, reviews, and discussions across the web:

bash

orth run exa /search -d '{
  "query": "Notion reviews opinions user feedback",
  "numResults": 30,
  "contents": {"text": true}
}'

Step 2: Monitor Social Media with Shofo

Check what's being posted on X/Twitter:

bash

orth run shofo /x/user-posts -q 'username=NotionHQ&count=10'

Check LinkedIn company activity:

bash

orth run shofo /linkedin/company-posts -q 'company=notion'

Step 3: Deep Scrape Key Pages with Scrapegraph

Extract structured data from specific pages found in Steps 1-2:

bash

orth run scrapegraph /v1/smartscraper -d '{
  "website_url": "https://example.com/review-page",
  "user_prompt": "Extract sentiment, key complaints, and praise about the product"
}'

Examples

User: "What are people saying about Slack?"

bash

# Step 1: Web mentions
orth run exa /search -d '{"query": "Slack reviews complaints praise 2025 2026", "numResults": 20, "contents": {"text": true}}'

# Step 2: Their social presence
orth run shofo /x/user-posts -q 'username=SlackHQ&count=10'

User: "Monitor competitor launches in the AI space"

bash

orth run exa /search -d '{"query": "AI startup launch announcement new product 2026", "numResults": 30, "contents": {"text": true}}'

Tips

•Use Exa for broad web monitoring (blogs, forums, news)
•Use Shofo for social media (X/Twitter, LinkedIn, Instagram)
•Use Scrapegraph for extracting structured data from specific URLs
•Include date ranges in Exa queries for recent results
•Track both your brand and competitors for comparative insights