Competitor Research - Comprehensive Intelligence

Gather comprehensive intelligence on competitors including products, pricing, team, and strategy.

Workflow

Step 1: Company Overview

Get basic company information:

bash

orth api run brand-dev /v1/brand/retrieve --query 'domain=competitor.com'

Step 2: Find Similar Companies

Use Exa to find related competitors:

bash

orth api run exa /findSimilar --body '{
  "url": "https://notion.so",
  "num_results": 10
}'

Step 3: Get Product Details

Scrape pricing and features:

bash

orth api run scrapegraph /v1/smartscraper --body '{
  "website_url": "https://notion.so/pricing",
  "user_prompt": "Extract all pricing tiers, features per tier, and any enterprise options"
}'

Step 4: Research Team

Find key people at the company:

bash

orth api run fiber /v1/people-search --body '{
  "searchParams": {
    "company_names": ["Notion"],
    "job_titles": ["CEO", "CTO", "VP Product", "VP Engineering"]
  }
}'

Example Usage

bash

# Find competitor customers
orth api run exa /search --body '{
  "query": "companies using Notion for documentation case studies",
  "num_results": 20
}'

Tips

•Set up regular monitoring for competitor changes
•Track their job postings for strategic insights
•Monitor their social media and blog
•Analyze their customer reviews

Discover More

List all endpoints, or add a path for parameter details:

bash

orth api show brand-dev
orth api show exa
orth api show fiber
orth api show scrapegraph

Example: orth api show olostep /v1/scrapes for endpoint parameters.