JETAASC Newsletter Skill

Create monthly newsletter campaigns for JETAASC using Mailchimp.

Newsletter Structure

Workflow

1. Gather Content

Ask the user for content for each section:

I'll help create the JETAASC newsletter. I need content for:

**Required:**
- Announcements (org updates, calls to action)
- Upcoming Events (for each: title, date, time, location, description, flyer image URL; optional: cost, RSVP link)

**Optional (skip if none this month):**
- Spotlight (member name, JET placement, what they're doing now)
- Event Recaps (event name, highlights, attendance)
- Job Opportunities (title, company, requirements, how to apply) - section always included with JETAA Job Board link

Also needed:
- Subject line (e.g., "JETAASC February 2026 Newsletter")
- Preview text (short teaser, ~50 chars)

2. Process Images

When the user provides image URLs (flyers, photos, etc.):

1. •

   Download the image using curl:

   bash

   curl -L -o /tmp/event-flyer.png "https://example.com/flyer.png"
   

2. •

   Check file size - Mailchimp limit is 1MB:

   bash

   ls -la /tmp/event-flyer.png
   

3. •

   Compress if needed (if >1MB) using ImageMagick:

   bash

   # Resize to max 1200px width and compress quality
   convert /tmp/event-flyer.png -resize 1200x\> -quality 85 /tmp/event-flyer-compressed.jpg
   

4. •

   Upload to Mailchimp using MCP tool:

   code

   mailchimp_upload_image(image_path="/tmp/event-flyer-compressed.jpg", name="event-name-flyer.jpg")
   

5. •

   Use returned URL in the newsletter HTML content

Note: Always download and re-upload images rather than hotlinking external URLs. This ensures images remain available and load reliably for all recipients.

3. Build HTML Content

1. •Read assets/template.html
2. •Replace placeholder content in each mc:edit section with user's content
3. •For upcoming events, use this structure per event:

<div class="event-block">
  <div class="event-date">[SHORT DATE]</div>
  <div class="event-title">[TITLE]</div>
  <div class="event-flyer"><img src="[FLYER_URL]" alt="[TITLE] Flyer"></div>
  <div class="event-description"><p>[DESCRIPTION]</p></div>
  <div class="event-details">
    <p><strong>Date:</strong> [DATE]</p>
    <p><strong>Time:</strong> [START TIME] – [END TIME] PT</p>
    <p><strong>Location:</strong> [LOCATION]</p>
    <!-- Optional: include only if there's a cost -->
    <p><strong>Cost:</strong> [COST]</p>
  </div>
  <!-- Optional: include only if RSVP link provided -->
  <a href="[RSVP_URL]" class="btn" style="color:#ffffff;">RSVP Here</a>
</div>

1. •Remove optional sections (Spotlight, Event Recaps) if user has no content for them. Always keep Job Opportunities section with JETAA Job Board link:
   • •No listings: "No current job listings, but check out the JETAA Job Board for potential leads!"
   • •Has listings: [list jobs] + "As always, check out the JETAA Job Board for more opportunities!"

4. Confirm Structure with User

Before creating the campaign, summarize and confirm:

Here's the newsletter I'm about to create:

**Campaign Details:**
- Subject: [SUBJECT LINE]
- Preview: [PREVIEW TEXT]
- Greeting: [GREETING TEXT]

**Sections:**
- Announcements: [brief summary]
- Spotlight: [included/not included - if included, who's featured]
- Event Recaps: [included/not included - if included, which events]
- Upcoming Events: [list event titles]
- Job Opportunities: [listings or "JETAA Job Board link only"]
- Get Involved: [standard content]

Does this look right, or would you like any changes?

5. Create Mailchimp Campaign

Use Mailchimp MCP tools:

1. •

   mailchimp_create_campaign:

   • •list_id: 27201f5231
   • •subject_line: [from user]
   • •preview_text: [from user]
   • •from_name: JETAASC
   • •reply_to: officers@jetaasc.org
   • •title: [Month Year] Newsletter
2. •

   mailchimp_set_content:

   • •campaign_id: [from above]
   • •html: [the built HTML]

6. Offer Test Email

Newsletter draft created!
- Campaign ID: [ID]
- Subject: [SUBJECT]

Would you like me to send a test email? Provide an email address.

Fixed Values

Resources

• •assets/template.html - HTML email template with all styling and structure