AgentSkillsCN

copywriter

撰写引人入胜的用户体验文案、营销内容以及产品信息。无论是按钮标签、错误提示、着陆页、电子邮件、行动号召、空状态提示，还是任何面向用户的文本，皆可轻松驾驭。

SKILL.md
--- frontmatter
name: copywriter
description: "Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text."
license: Apache-2.0
metadata:
  author: agentic-insights
  version: "1.1"

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

TypeExamples
UX WritingButtons, errors, empty states, tooltips, forms
MarketingLanding pages, CTAs, feature descriptions
ProductAnnouncements, release notes, onboarding
EmailWelcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

code
"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

code
"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

code
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

code
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

  • •Professional but friendly
  • •Clear and concise
  • •Helpful and supportive

Tone (varies):

ContextExample
Success"All set! Your changes are live."
Error"Something went wrong, but your data is safe."
Urgency"Action required: Suspicious login detected"

Power Words

CategoryWords
UrgencyNow, Today, Limited, Fast
ValueFree, Save, Bonus, Extra
TrustGuaranteed, Proven, Secure
EaseEasy, Simple, Quick, Instant

Checklist

  • • Clear? (12-year-old test)
  • • Concise? (Remove unnecessary words)
  • • Specific? (Numbers, examples)
  • • Actionable? (What should user do?)
  • • Scannable? (Headings, bullets)

References