The PPS (Problem-People-System) Diagnostic
The PPS (Problem-People-System) Diagnostic(PPS(问题-人-系统)诊断)
概述 / Overview
一套循序渐进的诊断框架,旨在避免过早陷入工具选型的误区。它倒逼管理者在着手配置软件权限或启动采购流程之前,必须先明确核心问题及相关干系人。
来源 / Source
- •嘉宾: Austin Hay
- •职位: Head of Marketing Technology
- •公司: Ramp
核心步骤 / Core Steps
- •Step 1: Define the Problem (What specific friction exists?)
- •Step 2: Identify People (Who are the stakeholders/owners?)
- •Step 3: Design System (What tool/automation solves this?)
核心原则 / Core Principles
- •Tools are meant to solve problems; do not start with the tool.
- •Identify the root friction (Problem) first.
- •Identify the stakeholders and workflow owners (People) second.
- •Only design or modify the technology (System) after the first two are clear.
适用场景 / When to Use
当团队成员申请引入新工具、索要管理权限以试图“修补”问题,或对失效流程进行复盘诊断时。
常见错误 / Common Mistakes
在未厘清背景的情况下,直接跳到“系统”层面(例如:开通权限或采购软件)。
实战案例 / Real-World Example
销售经理希望实现入职流程自动化(Problem)。与其直接搭建自动化系统(System),你首先要确认 CRO 是否需要审批录用,或是否涉及必要的培训环节(People)。
金句 / Quote
"I like to first say what's the problem? Who are the people involved and what system does it impact? Usually people just jump straight to the system."