schema-patterns

用于潜在客户开发网站的Schema.org结构化数据模式。LocalBusiness、常见问题解答、操作指南、服务、评价、面包屑列表。丰富的摘要，提升搜索结果页面可见度。

SKILL.md

--- frontmatter

name: schema-patterns
description: Schema.org structured data patterns for lead gen sites. LocalBusiness, FAQ, HowTo, Service, Review, BreadcrumbList. Rich snippets for better SERP visibility.

Schema Patterns Skill

Purpose

Provides comprehensive Schema.org markup patterns for lead generation sites to maximize rich snippet visibility in search results. Implement structured data to enable knowledge panels, FAQ accordions, star ratings, and other rich SERP features that increase click-through rates.

Core Rules

•One primary schema per page - LocalBusiness OR Organization at root
•Nest related schemas - Reviews inside LocalBusiness, not separate
•Validate always - Test with Google Rich Results Test before deployment
•Match visible content - Schema must reflect what users see on page
•Keep updated - Hours, prices, reviews must be current
•Use absolute URLs - All image and link URLs must be absolute, not relative
•Follow Google requirements - Check required fields for each schema type
•No fake content - Only use real, verifiable reviews and ratings
•Test in production - Validate with Search Console after deployment
•Prioritize P0 schemas - LocalBusiness and FAQPage first for lead gen

Schema Priority for Lead Gen

Priority	Schema Type	Rich Result	Page Type
P0	LocalBusiness	Knowledge panel, maps	All pages
P0	FAQPage	FAQ accordion in SERP	FAQ sections
P1	Service	Service listings	Service pages
P1	BreadcrumbList	Breadcrumb trail	Inner pages
P1	AggregateRating	Star ratings	Business pages
P2	HowTo	Step-by-step cards	Guide content
P2	Article	Article cards	Blog posts
P3	VideoObject	Video thumbnails	Video content
P3	Product	Product cards	Product pages

References

Schema Implementation Files

•LocalBusiness & Service Schemas - Business and service markup
•FAQ & HowTo Schemas - FAQ pages and step-by-step guides
•Article & VideoObject Schemas - Blog posts and video content
•Supporting Schemas - BreadcrumbList, Review, WebSite, combined examples
•Validation & Testing - Validation code, testing tools, common mistakes

External Resources

•Google Rich Results Test - Primary validation tool
•Schema.org Validator - Official schema validator
•Google Search Central - Schema guidelines
•Schema.org Documentation - Complete schema reference

Quick Start

•Add LocalBusiness schema to your base layout (all pages)
•Add FAQPage schema to pages with FAQ sections
•Add Service schema to service-specific pages
•Add BreadcrumbList schema to all inner pages
•Validate all schemas with Google Rich Results Test
•Monitor Search Console for schema errors
•Update business info (hours, prices) regularly

Usage Example

astro

---
// src/layouts/BaseLayout.astro
import LocalBusinessSchema from '@/components/schema/LocalBusinessSchema.astro';
import BreadcrumbSchema from '@/components/schema/BreadcrumbSchema.astro';

const breadcrumbs = getBreadcrumbs(Astro.url.pathname);
---

<html>
  <head>
    <LocalBusinessSchema {...siteConfig.business} />
    {breadcrumbs.length > 1 && <BreadcrumbSchema items={breadcrumbs} />}
  </head>
  <body>
    <slot />
  </body>
</html>

See references/supporting-schemas.md for complete multi-schema examples.

Forbidden

•Schema for content not visible on the page
•Fake reviews or ratings
•Outdated business information (hours, prices, phone)
•Multiple conflicting primary schemas
•Spammy keyword stuffing in schema values
•Hidden schema-only content not shown to users
•Relative URLs in schema markup